A successful social media strategy is at the heart of digital marketing. It’s no surprise then that social media is one of the most powerful marketing tools to date. With so many customers and prospects on social media, it’s time to start engaging with them where they are. It’s no longer a part-time task and should be considered a vital business function for lead generation, nurturing and networking. Here are some important tips on developing a social media strategy suitable for you and your customers. Continue reading
Let’s face it, digital marketing includes so many different functions that a simple definition doesn’t do it justice. That said, we feel that this explanation is a great place to start.
Digital marketing is the use of technology to reach potential customers by promoting brands through all forms of digital advertising. Among others, digital advertising include websites, search engine optimisation (SEO), search engine marketing (SEM), paid advertising (PPC) and social media. It’s often referred to as internet marketing, online marketing or web marketing.
Although these advertising tools are not that difficult to learn, it does take time and effort to implement effectively. It’s almost impossible to have a successful online presence without a good digital marketing strategy. If you’re concerned your business is not achieving the best online results, it may be time to re-examine your digital marketing mix. Continue reading
Despite what some may have thought a few years ago, social media marketing has undeniably become a major factor in digital marketing. Regardless of your business type, it’s one of the easiest ways to find, contact and convert potential customers. Any company can effectively use social media for their marketing activities, whether it’s maintaining a brand presence, creating brand awareness or to simply show off your product.
It’s often worth ensuring that your employees understand how social media works with all their nuances before deciding on a marketing strategy. Even with all the benefits of social media marketing, there are a few myths we’d like to clear up. Continue reading
SEO or Search Engine Optimisation has been a vital cog in the digital world for some time. Although we’ve all probably heard so-called experts claim that SEO is unnecessary, it couldn’t be further from the truth. SEO is possibly one of the greatest marketing tools available, at least in terms of ROI.
Good on-site SEO combined with quality and relevant content distributed across your online channels will generate organic search results. Continue reading