Category Archives: Social Media

Twitter Marketing In 8 Easy Steps: Part 1

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Twitter marketing

Considering the significant growth of social media, brands need to get in front of customers where they are. With 362 million monthly active users, companies can no longer ignore the importance of effective Twitter marketing. This social networking app can be an incredibly powerful tool to help promote your brand, attract new customers, interact with existing customers, introduce special offers and to keep an eye on your competitors.

With so many people using the app, the sooner your brand gets into the swing of Twitter marketing, the better. Planning an effective marketing strategy often seems like a real challenge as Twitter is a very busy environment. All types of companies (and individuals) seem to use it in some shape or form and you can too with these simple tips.


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What In The World Is Social Media Optimisation?

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Social media optimisation (SMO) can be an important feature in helping your business successfully reach its objectives. Social media extends well beyond the marketing mix and brands should integrate it into a number of key marketing activities. Remember, social media is an engagement channel to promote brand awareness, special offers and, of course, customer loyalty. This is where social media optimisation comes into the equation.


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How To Monitor Social Media Mentions

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social media mentions

If your business has any sort of online presence, you can’t afford not knowing how to monitor social media mentions. While some customers still contact businesses directly to resolve a query or lodge a complaint, most tend to voice their opinions on social media. As a result, brands must have a social listening strategy in place to track social media mentions. It allows brands to track, analyse and respond to online conversations about your brand and industry.

Gathering data from social listening can help you manage every aspect of your business, from public relations and customer services to product development and marketing. Without a social listening strategy, your brand is missing out on valuable insights like what customers think about your brand and what they are saying about your competitors.


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6 Top Content Marketing Strategies For 2019

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content marketing

For some time now people have increasingly turned to the internet as their primary source of information. And why not, as modern day content marketing means there is always information available in some shape or form. Whether you’re looking for company or product reviews or want to learn something new.

The way we search for information has quite literally paved the way for smart content marketing strategies. Creating the right type of content gives small businesses an ideal opportunity to become their own publishers. It also allows them to compete with much larger organisations online. The secret lies in creating and distributing valuable, relevant, and consistent content. Any good online marketing strategy should be designed to attract and retain loyal customers while educating them in the process. Continue reading →