We hope that part 1 of the blog series shed some light on the world of digital marketing. This week we take a closer look at On-Page SEO, Keywords, Off-Page SEO, Backlinks and Domain Authority. A proper search engine optimisation strategy employs different methods that can occur both on- and off the website. What is the difference between on-page SEO and off-page SEO? Let’s take a look. Continue reading
If you really think about it, the term digital marketing may seem misleading. For those who don’t know, digital marketing is not just about the internet, SEO or social media. Fact is, there are essentially two types of digital marketing; online and offline marketing. And within each of those, there are even more elements and categories to consider.
Among others, digital marketing include websites, search engine optimisation (SEO), search engine marketing (SEM), paid advertising (PPC) and social media. While it certainly is about promoting products or services through digital technologies, it also involves display advertising and other forms of media, online or offline.
Bear with us as we explain what you need to know about digital marketing. It’s such an interesting topic that we decided to do a blog series looking at the pillars of digital marketing. Continue reading
In our last blog on Top Social Media Tips we spoke about the importance of content marketing. Along the same digital marketing vein is keyword research. Without keywords, SEO does not exist. Keywords are like a roadmap for your SEO campaigns as they tell you where to go and whether or not you’re making progress. They also help you identify thoughts, fears and needs of your target audience.
Putting it plainly, keyword research is market research for the 21st century. Before we dive in, let’s see how the internet and search engines came to be the powerful tools they are today. Continue reading
We hear this question more often than one might think and today, we’ll reveal some of the basics. Organic SEO is the process of increasing traffic to your website by making it more prominent in search engine results (SERPs) using specific targeted keywords. It means getting good rankings for your targeted search terms across all search engines without having to pay for placements.
When you carry out a Google search, for example, you’ll see the regular results along with highlighted boxes at the top and on the right-hand side. These are “Ad related to ‘search term’” which means Continue reading