SEO or Search Engine Optimisation has been a vital cog in the digital world for some time. Although we’ve all probably heard so-called experts claim that SEO is unnecessary, it couldn’t be further from the truth. SEO is possibly one of the greatest marketing tools available, at least in terms of ROI.
Good on-site SEO combined with quality and relevant content distributed across your online channels will generate organic search results. Continue reading
Most digital marketers know by now that General Data Protection Regulations (GDPR) will take effect in May 2018. It will directly impact and disrupt email marketing while email 3rd party data is likely to fall away completely. As this new European regulation impacts data profiling, you need to comply with the new requirements before you’re allowed to send personalised and targeted emails.
In addition, changes in email filtering at ISP levels are set to rewrite deliverability rules as we know it. Continue reading
Modern day marketing is mostly data driven, especially in terms of Digital Marketing. And with the ability to measure, track and attribute everything, there really is no reason to do anything ‘on-the-fly’.
Web analytics tools, for example, collect and report data on how people interact and engage with your website. Understanding these metrics enables you to identify your most effective marketing channels and help you gain a competitive advantage. Continue reading
Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers or segments. Segmentation is based on some type of shared characteristic of existing and potential customers. B2B companies might segment according to different types of businesses or countries. B2C companies could use demographics, lifestyle, behavioral or any other meaningful data points as their segmentation strategy. Continue reading