With social media platforms continuing to evolve at an incredible rate, staying updated of the latest social media trends has never been more critical for brands aiming to cut through the noise. As we navigate through 2023, new paradigms in social media engagement, content creation, and customer service are redefining the digital landscape. In this article, we reveal the top eleven social media trends that are currently reshaping the industry, offering insights into how brands can leverage these to optimise their online presence.
Embracing Change: The Constant Evolution of Social Media
Embracing change is essential when navigating the dynamic world of social media. Platforms evolve, user behaviour shifts, and staying attuned to these changes is crucial. Brands that adapt and evolve with the dynamic landscape of social media are the ones most likely to thrive. Embracing change means being agile, exploring new possibilities, and staying ahead of industry trends. It requires a growth mindset, continuous learning, and the ability to adjust strategies to align with evolving preferences. By embracing the constant evolution of social media, your brand can build stronger connections, drive engagement, and achieve its marketing objectives.
11 Social Media Trends Your Brand Needs to Try
1. TikTok’s Global Domination
TikTok’s ascent in 2023 remains unstoppable, solidifying its position as a dominant force in the realm of social media. With its unique capacity to captivate fleeting attention spans and ignite viral sensations, TikTok has become a treasure trove for marketers. Brands are now harnessing their creative power to connect with younger demographics and extend their reach into the farthest corners of the digital universe.
Recommended: Using TikTok To Promote Your Business
2. Social Media Trends: The Emergence of BeReal
According to the latest social media trends for 2023, BeReal is emerging as a noteworthy player in the realm of social media. With its emphasis on authenticity and genuine connections, BeReal deviates from the norm of meticulously curated content. In a time where users are yearning for real interactions, BeReal’s focus on unfiltered and unpolished moments has the potential to reshape social media engagement.
3. The Continued Relevance of Instagram Reels
According to Vox, Instagram Reels has gained popularity as Instagram’s response to the rise of TikTok. It offers a similar format, allowing users to create quick, catchy, and easily shareable videos. Reels has become an integral part of effective social media strategies, enabling brands to connect with audiences worldwide. The short-form video content of Reels resonates with today’s fast-paced digital consumers, making it a significant social media trend.
4. The Evolution of Social Audio Platforms & Their Impact on Social Media Trends
Social audio platforms such as Clubhouse, Discord, Twitter Spaces, and Facebook Audio Rooms have gained prominence. While the initial hype surrounding Clubhouse may have waned, the social audio landscape continues to evolve as one of the most prominent social media trends. Niche alternatives are emerging, catering to specific interests and communities. Brands that recognise the potential of these platforms can engage audiences through the intimacy and immediacy of voice-based interactions.
5. LinkedIn’s Expanded Role
LinkedIn has evolved beyond a job-search platform and has become a dynamic professional network. With the introduction of features like Stories and an increased focus on content sharing, LinkedIn offers opportunities for brands to build thought leadership, foster connections, and engage with a more discerning audience. It has become a significant platform for social media trends in the professional space.
6. Gen Z’s Influence on User-Generated Content Is The Driving Force Behind Social Media Trends
Generation Z is leading the way in shaping user-generated content (UGC). Their love for authenticity, social causes, and storytelling is revolutionising UGC into an effective marketing tool. Brands that align their content with Gen Z values have the opportunity to engage and build loyalty with this influential group.
7. The Rise of Social SEO
In the age of saturated hashtags, Social SEO is emerging as a refined approach to boost visibility. Platforms have started leveraging context and content relevance to elevate posts, making it imperative for brands to optimise their content for searchability within the platform’s ecosystem. By doing so, brands can effectively enhance their online presence and reach a wider audience.
Recommended: Using Social Media To Boost Your SEO Campaign
8. Social Media Trends Demand Accessibility & Closed Captioning
Accessibility is no longer optional; it’s imperative. Closed captioning has emerged as one of the most important social media trends of 2023 and is now an essential feature for social video content, enabling inclusivity for diverse audiences and elevating overall engagement. Brands that prioritise accessibility not only adhere to industry standards but also foster a more inclusive online community. By embracing accessibility, brands can truly create a space where everyone feels welcome and valued.
9. The Steady Growth of Social Commerce
Social commerce is on the rise, defying platform boundaries despite conflicting signals. As shoppable posts and in-app purchasing gain momentum, brands that seamlessly blend commerce with the social experience can tap into convenience-driven consumer behaviour to their advantage.
10. The Generational Shift in Social Media Trends & Content Preferences
As younger generations take the spotlight from millennials, social media trends and content preferences are undergoing a transformation. While GIFs, once beloved by millennials, are gradually being surpassed by more immersive and visually captivating content formats. Brands that embrace these evolving preferences have the opportunity to create compelling content that resonates with the upcoming wave of digital consumers.
11. Augmented Reality (AR) and AI in Social Media
Augmented Reality (AR) and Artificial Intelligence (AI) have become indispensable elements of the social media landscape, transcending the realm of futuristic concepts. AR is revolutionising user experiences, enabling brands to craft interactive and immersive engagements. Meanwhile, AI is driving hyper-personalisation and predictive analytics, empowering brands to deliver tailor-made content and unparalleled experiences.
Staying Ahead of Social Media Trends with WSI (Prosperitiv)
In an era dominated by digital trends that can make or break brands, staying ahead of the curve is not just advantageous; it’s essential. By staying informed about the latest social media trends and strategically incorporating them into their marketing efforts, brands can secure a competitive edge and forge deeper connections with their target audiences. The ever-evolving landscape of social media presents limitless opportunities for those who dare to innovate and reimagine what’s possible. So, fasten your seatbelts and ride the wave of change, because, in the realm of social media, the only constant is transformation.
If you need help navigating the ever-changing sea of social media trends for your brand or need assistance with your digital marketing efforts, contact us for a FREE consultation.