B2B Content Marketing: How To Engage With Your Audience

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Content Marketing

Most business people will acknowledge that Social Media is a necessity at a personal and brand level. Many will also agree that quality content and good reputation management are essential regardless of business type. Considering that a B2B audience consume content differently than the average consumer, how do you market your brand properly and to the right audience?

If you only follow the habits and trends of the average consumer, your B2B content marketing strategy will fail. For businesses operating as B2B and B2C, market segmentation becomes even more important. In this article we’ll take a look at content marketing and engagement strategies for a B2B audience. Continue reading →

How To Optimise Content For Voice Search

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voice search

In today’s digital world, most of us have used Alexa, Google Assistant, Cortana or Siri for voice search. Industry leaders are predicting that by 2020, between 20-50% of all online searches will be through voice. Now is the time to implement SEO best practices and techniques to optimise content for voice search and virtual assistants.

Google launched a major algorithm update in 2013, called the Google Hummingbird. It started to consider user intent and contextual meaning of queries. At that stage, marketers had to refine their strategies from stuffing keywords in articles to identifying and addressing the challenges of their audience.

Now, voice technology is another step in the right direction to improve user experience through semantics. Continue reading →

How To Write An SEO Friendly Blog Post

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SEO

Billions of people across the world access the internet every day whether they’re online shopping, keeping up with friends or purely for entertainment. For anyone to find your blog posts, SEO is fundamental in ranking your content higher in search engines.

If you know the basic elements of search engine optimisation, you can easily write an SEO friendly blog that search engines will love. Remember, SEO (search engine optimisation), is the process where you optimise your online content to make it easier for search engines to find and rank you.

SEO works when a user types a keyword or phrase to find what they are looking for and search engines will then display results of all the pages containing those keywords. Where your page ranks on the results will depend on how well it has been optimised. Continue reading →

Video Marketing: An Essential Guide

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video marketing
Video marketing is not a new concept but many don’t fully comprehend just how powerful it is. Videos appeal to all the major senses of sight and sound and require little effort to ‘consume’. In addition, modern technology has also made it incredibly easy to share. That’s why many videos go viral and those that don’t, still get viewed and shared.

The ever increasing popularity of online video proves that many people prefer to watch a video that shows them how to do something rather than reading about it.  As a result, video delivers a much higher response rate and creates better informed customers.

Whichever way we look at it, video marketing as a strategy is the future, more than most other types of content. In this guide we reveal some of our top tips to help you create inspiring and actionable online videos. Continue reading →