Writing good website content can be a fickle business as you only have 15 seconds to grab the reader’s attention. That means getting to the point without fussing about too much.
Whether you’re new to writing website content or an experienced professional, there’s always something to learn with web copy as grabbing attention early on is just the beginning. In this article, you’ll discover how to make your main website pages stand out so they can attract, interest and convert visitors into customers.
SEO requirements change frequently and that means finding ways to keep your search rankings up there. You need to know what to focus on and how to fix something that could be impacting your brand’s visibility. With more than 200 SEO ranking factors, which ones are more important?
If you want to communicate with clients, generate new leads while ensuring that search engines can find you, start thinking about getting a Facebook Business page.
With such a strong foothold on the digital space, your Facebook business page can do wonders for your brand. Considering the massive number of Facebook users who have easy access to a snapshot of your company, you can even be more current than on your website.
As a content marketer, you should know the importance of developing a quality content strategy to ensure that you reach your target audience with the right message. Recently, there has been some chatter around short-form or long-form content and whether one is better than the other.
Well, the content marketing world is forever changing and whilst short-form and long-form content has its place, there isn’t a right or wrong answer. A popular Google Search has been the question: “how long should a blog post be?” As you’ll discover later in the article, the answer may surprise you.