GDPR: Tips On Managing Your Subscription Rates

GDPR

After a two-year-long transition period, the General Data Protection Regulation (GDPR) was finally implemented two weeks ago. GDPR now enforces and permanently changes the way you, as a business, collect, store and use customer data.

Most online advertising companies collect huge amounts of user data and while some followed best practice, many didn’t. They’ve been known to exchange and sell user data to third parties, which may seem unethical but a ‘necessary evil’ as this data helps target ads to the right users at the right time and place. While this does maximise return on investment (ROI) for publishers and advertisers, it comes at the cost of user privacy.

Some of us had a good idea of what GDPR could mean for subscription rates but we did not expect this. Continue reading

Digital Marketing Strategy: Five Reasons Why You Need One

digital marketing strategy

Many businesses ask the same question as to where they should start when developing a digital marketing strategy. The ever-growing competition, globalisation and the internet provide customers with more products, easier and faster than ever. There are so many great digital marketing techniques such as search, social, email marketing and marketing automation. How do some companies still not have an integrated plan to acquire and retain customers?

Getting your digital marketing strategy just right can be challenging but it’s worth the effort. Don’t lose out to the competition by thinking your business doesn’t need a sound digital marketing strategy. You’ll see that a little bit of effort is well worth it in the end! Continue reading

New Era For Email Marketing With GDPR And BIMI

email marketing

Most digital marketers know by now that General Data Protection Regulations (GDPR) will take effect in May 2018. It will directly impact and disrupt email marketing while email 3rd party data is likely to fall away completely. As this new European regulation impacts data profiling, you need to comply with the new requirements before you’re allowed to send personalised and targeted emails.

In addition, changes in email filtering at ISP levels are set to rewrite deliverability rules as we know it. Continue reading