Have you looked at your email clicks and open rates lately? With today’s technology and available data, there is nowhere to hide. If you’re sending boring and generic content with bad email lists, it will negatively impact your email clicks, bounce rate and spam complaints. The good news is that you have control over changing your email fortunes.
In the world of email marketing, sending content to email lists is vital but it requires careful planning and execution. Anyone working in the corporate world is often inundated with loads of emails. While some emails may be interesting and relevant, many lack the quality to make a true impact on engagement.
Some may use confusing terminology, many are too short, too long, or don’t have the appropriate tone for the targeted audience. Not creating quality email content can waste time and budget without impacting a brand’s effectiveness.
There is a reason why businesses still invest in email marketing as it is incredibly powerful when used correctly. With the right advice and implementation, email marketing offers exceptional flexibility so you can really tailor your strategy to reach specific segments of your target audience. The secret formula to email marketing success include a few simple steps to keep your subscribers happy and engaged. Continue reading
Every marketer would agree that social media has become an even bigger factor for lead generation. While platforms such as Facebook, Twitter and LinkedIn are incredibly powerful for content sharing, brand awareness and generating business, don’t forget marketing automation. There are several fantastic apps that can do more than just send emails. It’s all about creating and spreading good quality content, generating an interest and measuring ROI.
While having 10 000 Twitter followers is great, it doesn’t mean much if nobody engages with your brand. Knowing what content to post, how to share it and to who is essential for growing your audience. It all comes down to employing social media marketing automation tactics that will help generate leads, increase conversions and accurately measure results. Continue reading