Affiliate Marketing Blog Series Part 7

Posted on September 14, 2018 by Jacques Van Den Wijngaerd

If you’re a marketer or someone with industry knowledge, you should have a good idea what affiliate marketing is. For those who don’t, affiliate marketing is a type of performance-based marketing where an online retailer, for example, pays affiliates commission for every visitor that they refer to their website to buy products. This relationship helps the business to get more organic leads interested in what they have to offer.

Affiliate marketing overlaps with several other Internet marketing tactics as affiliates often use regular advertising methods. Some methods include organic search engine optimisation (SEO), paid search marketing (PPC), email marketing, content marketing and display advertising. Sometimes affiliates use less orthodox techniques including publishing reviews of products or services offered by a partner. In essence, affiliates are not subject to the business’ marketing tactics and are free to promote products as they see fit. Continue reading →

Finding Success With Content Marketing

Posted on August 24, 2017 by Rob Thomas

Content marketing is not for everyone as it involves a lot of hard work, perseverance and patience. It’s essential to do it well or don’t do it at all. You need to create content that engages your audience and adds value to your business.

It certainly has become somewhat easier as many people own a smartphone or a laptop with a wide variety of content creation tools. Still, the real challenge with content marketing is connecting with your audience, using the right distribution channels and promotion strategies. Not only does your content need to be relevant, it also has to resonate with your potential customers. Continue reading →

Save Your LinkedIn Data Before It’s Too Late

Posted on November 30, 2016 by Rob Thomas

Whilst, LinkedIn announced back in September that very soon there are going to be some major changes, it looks now that those changes are not only imminent but could have a big impact on your existing data.

Should you be scared?

I remember not so long ago how LinkedIn, without warning, wiped out several years of hard work for us and our clients when we had built-up a high ‘expertise ranking’ through answering questions on LinkedIn when they were removed and eventually replaced with endorsements.

Similarly, I’m sure many of you will recall when recommendations on company pages were wiped out without much notice (April 2014). Luckily we wrote an article at the time and grabbed several years testimonials and placed them here and others did the same to avoid losing that data forever!

I’m not scaremongering for the sake of it, as I believe that during the ten years we have been active on LinkedIn it has been a major source of leads for us and our clients and that’s why I think it is worth taking action now. Continue reading →

SharpSpring Features, Marketing Automation for Small and Medium Businesses

Posted on July 22, 2016 by Stephen Thomas

Marketing Automation encompasses or affects almost all areas of Digital Marketing. With such a large task set and so much required of any platform trying to live up to the name it’s not surprising that Marketing Automation for small and medium businesses hasn’t been a realistic option until recently. SMEs are often forced to make do with pay-walled and watered down versions of popular Software As A Service (SAAS) offerings. Fortunately there are no pay walls blocking SharpSpring features or lengthy contracts hurting cash flow. SharpSpring has been designed and developed specifically for SMEs and Agencies, as such it provides maximum power for realistically affordable cost. Continue reading →