Writing a consistently high-quality blog isn’t as easy as you may think. It involves so much more than simply putting it online and waiting for customers to magically appear. This is essentially one of the many blogging mistakes people make all too often. Truth is, blogging is one of the best ways to drive inbound traffic and convert visitors into potential customers. It really should be a top priority in your marketing strategy.
Are you looking for advice on how to write a successful blog post? While there are countless online resources to tap into, we’ve summarised 10 of the best blog writing tips that will help you on your way. This article is not focused on affiliate marketing but more about how to start blogging, the benefits and mechanics behind it all.
While there’s some debate around the relevance of blogging in today’s social media marketing environment, it’s really a non-negotiable. Whether you’re a small business or a multinational organisation, blogging remains integral to the success of online content marketing.
Quality online content is essential for brand awareness from social media, email marketing, direct mail to business blogging. Posting relevant, informative and regular blogs is effectively a marketing tactic to increase the online visibility of your business. Just like other marketing channels, blogging helps support your business growth. In this article we take a look at why your business should start blogging and the countless benefits of quality content.
So you’ve written your first few blogs and your website is up and running but now comes the tricky part. That’s right, it all comes down to driving traffic to your site and online content with search engine optimisation (SEO).
While SEO is not rocket science, it does require some planning, research and understanding. If you don’t apply proper SEO strategies to make your site ‘findable’ (indexable), nobody will even know that you exist. In this article, we take a closer look at some SEO terminology and how to implement it.