Data-Driven Marketing: Turning Information Into Actionable Insights
The digital era has brought about a sea of data for businesses to navigate. However, many struggle to make sense…
How To Use Sentiment Analysis
Unlike the human body and mind, data never sleeps. Considering that we generate more than 2.5 quintillion bytes of data…
6 Top Content Marketing Strategies
For some time now people have increasingly turned to the internet as their primary source of information. And why not,…
Why Online Reputation Management Is Key To Success
For the most part, Online Reputation Management (ORM) is easy to define. It means taking control of the online conversation…
Why Is Marketing Automation Such A Big Deal?
Marketing automation has undoubtedly grown since its inception almost two decades ago. According to the Aberdeen Group, companies using marketing…
How To Create Landing Pages That Really Convert
Landing pages are an essential asset to any digital marketer especially when optimised for maximum results. If your current website…
What In The World Is Organic SEO?
We hear this question more often than one might think and today, we’ll reveal some of the basics. Organic SEO…
Digital Marketing Strategy: Five Reasons Why You Need One
Many businesses ask the same question as to where they should start when developing a digital marketing strategy. The ever-growing…
Tips For A Successful Social Media Strategy
A successful social media strategy is at the heart of digital marketing. It’s no surprise then that social media is…
How Marketing Automation Works And Benefits Your Business
Some misconceptions about marketing automation couldn’t be further from the truth. Although it’s understandable why people could get the wrong…
Digital Marketing Metrics You Need To Start Measuring
Modern day marketing is mostly data driven, especially in terms of Digital Marketing. And with the ability to measure, track…
Common Types of Market Segmentation – Part 2
Market segmentation is a process of dividing the market of potential customers into different groups based on certain characteristics. In fact,…
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