Data-Driven Marketing: Turning Information Into Actionable Insights
The digital era has brought about a sea of data for businesses to navigate. However, many struggle to make sense…
The digital era has brought about a sea of data for businesses to navigate. However, many struggle to make sense…
Unlike the human body and mind, data never sleeps. Considering that we generate more than 2.5 quintillion bytes of data…
For some time now people have increasingly turned to the internet as their primary source of information. And why not,…
For the most part, Online Reputation Management (ORM) is easy to define. It means taking control of the online conversation…
Marketing automation has undoubtedly grown since its inception almost two decades ago. According to the Aberdeen Group, companies using marketing…
Landing pages are an essential asset to any digital marketer especially when optimised for maximum results. If your current website…
We hear this question more often than one might think and today, we’ll reveal some of the basics. Organic SEO…
Many businesses ask the same question as to where they should start when developing a digital marketing strategy. The ever-growing…
A successful social media strategy is at the heart of digital marketing. It’s no surprise then that social media is…
Some misconceptions about marketing automation couldn’t be further from the truth. Although it’s understandable why people could get the wrong…
Modern day marketing is mostly data driven, especially in terms of Digital Marketing. And with the ability to measure, track…
Market segmentation is a process of dividing the market of potential customers into different groups based on certain characteristics. In fact,…