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Posts Categorized: Analytics

How To Use Sentiment Analysis

Unlike the human body and mind, data never sleeps. Considering that we generate more than 2.5 quintillion bytes of data…

  • Analytics

6 Top Content Marketing Strategies

For some time now people have increasingly turned to the internet as their primary source of information. And why not,…

  • Analytics

Why Online Reputation Management Is Key To Success

For the most part, Online Reputation Management (ORM) is easy to define. It means taking control of the online conversation…

  • Analytics

Why Is Marketing Automation Such A Big Deal?

Marketing automation has undoubtedly grown since its inception almost two decades ago. According to the Aberdeen Group, companies using marketing…

  • Analytics

How To Create Landing Pages That Really Convert

Landing pages are an essential asset to any digital marketer especially when optimised for maximum results. If your current website…

  • Analytics

What In The World Is Organic SEO?

We hear this question more often than one might think and today, we’ll reveal some of the basics. Organic SEO…

  • Analytics

Digital Marketing Strategy: Five Reasons Why You Need One

Many businesses ask the same question as to where they should start when developing a digital marketing strategy. The ever-growing…

  • Analytics

Tips For A Successful Social Media Strategy

A successful social media strategy is at the heart of digital marketing. It’s no surprise then that social media is…

  • Analytics

How Marketing Automation Works And Benefits Your Business

Some misconceptions about marketing automation couldn’t be further from the truth. Although it’s understandable why people could get the wrong…

  • Analytics

Digital Marketing Metrics You Need To Start Measuring

Modern day marketing is mostly data driven, especially in terms of Digital Marketing. And with the ability to measure, track…

  • Analytics

Common Types of Market Segmentation – Part 2

Market segmentation is a process of dividing the market of potential customers into different groups based on certain characteristics. In fact,…

  • Analytics

Top 7 Transformative Technology Trends In 2018

Last year was big for anyone interested in technology with UX, big data and smart machines taking centre stage. 2018…

  • Analytics
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