Digital Marketing And SEO: Blog Series Part One

digital marketing blog series

If you really think about it, the term digital marketing may seem misleading. For those who don’t know, digital marketing is not just about the internet, SEO or social media. Fact is, there are essentially two types of digital marketing; online and offline marketing. And within each of those, there are even more elements and categories to consider.

Among others, digital marketing include websites, search engine optimisation (SEO), search engine marketing (SEM), paid advertising (PPC) and social media. While it certainly is about promoting products or services through digital technologies, it also involves display advertising and other forms of media, online or offline.

Bear with us as we explain what you need to know about digital marketing. It’s such an interesting topic that we decided to do a blog series looking at the pillars of digital marketing. Continue reading

Digital Marketing and Technology Firsts Shaping Future Innovations

digital marketing

Looking back at 2017, we experienced a number of digital marketing and technology firsts which could very well shape future innovations. These digital marketing and technology trends, so to speak, could have great implications for many years to come. We’ve identified a few that are most likely going to impact the market in the next 5 to 10 years. Continue reading

Essential eCommerce Trends In 2018

ecommerce

We can all agree that eCommerce has gone beyond an online purchase into more interactions relying on technology to move goods. There might be the odd exception but generally speaking, stores can no longer survive without an online presence. Companies need to be on their customers’ preferred channels and retailers must integrate eCommerce to truly succeed.

Last year already showed signs of eCommerce dominance with Amazon buying Whole Foods for $13.7 billion; Google Home and Walmart’s collaboration to Continue reading

Top 7 Transformative Technology Trends In 2018

technology

Last year was big for anyone interested in technology with UX, big data and smart machines taking centre stage. 2018 promises to be even more exciting taking transformative tech trends to a whole new level. AI, Intelligent apps and Analytics will play an even bigger part in our lives. Not to mention advancements in VR/AR, Marketing Automation, e-commerce applications, blockchain architecture and quantum computing.

Bill Gates once said that “most people overestimate the amount of change that will occur in two years and underestimate the change that will occur over ten years.”

With that in mind, let’s take a look at 7 transformative technology trends for 2018! Continue reading