6 Content Marketing Tips To Increase Conversions

content marketing

More people are searching for things they want online and in order to stand out, you need content that converts. No matter what type of content you want to publish, you need a good content marketing strategy. In 2018 and beyond, just having content is not enough. Fact is, creating content with no clear goal or added value in mind could harm your business.

You need content that encourages your audience to take action and, at the same time, adds value. The difference between good and great copy is a clearly defined content marketing strategy that takes into account your needs, wants and abilities. This will make your content easier, quicker and cheaper to create.

It’s important to have clear goals and measures in place for content marketing. Avoid simply producing content because you think you should. All content should have a purpose whether it’s lead generation, driving referrals to your website, brand awareness or data capturing. Continue reading

How White Hat SEO Could Harm Your Business

white hat SEO

Looking at SEO in more detail reveals ‘black hat’ and ‘white hat’ tactics. For anyone not familiar with these terms, black hat SEO is “bad” or disingenuous while white hat SEO is “good” or ethical search engine optimisation. Adding to the mix is ‘grey hat’ SEO which is somewhere between manipulative and virtuous but still capable of reaping massive rewards.

While not all black hat SEO tactics will hurt your online business at the moment, it may do so in the near future. That’s not all though as several white hat techniques can actually have serious consequences if you don’t implement them correctly. White hat techniques may have the best intentions for the internet and user but it’s not always as simple as ‘black or white’. Continue reading

Video Marketing: An Essential Guide

video marketing
Video marketing is not a new concept but many don’t fully comprehend just how powerful it is. Videos appeal to all the major senses of sight and sound and require little effort to ‘consume’. In addition, modern technology has also made it incredibly easy to share. That’s why many videos go viral and those that don’t, still get viewed and shared.

The ever increasing popularity of online video proves that many people prefer to watch a video that shows them how to do something rather than reading about it.  As a result, video delivers a much higher response rate and creates better informed customers.

Whichever way we look at it, video marketing as a strategy is the future, more than most other types of content. In this guide we reveal some of our top tips to help you create inspiring and actionable online videos. Continue reading

Email Marketing: Blog Series Part 8

email marketing

Email marketing is a highly effective digital marketing strategy that involves sending marketing emails to prospects and customers. An effective email marketing campaign can turn prospects into customers, and convert one-time buyers into loyal followers.

There’s no denying that email marketing still plays a pivotal role in business but it’s more than just random emails. Our inboxes are constantly bombarded with marketing-type emails so it really needs to stand out. In many instances, people simply ignore emails, mark all as read, delete them without reading or unsubscribe altogether.

Marketers believe email subject lines are among the top three most important elements after cross-device rendering, deliverability and creativity. Not only that, successful email marketing campaigns require good quality lists and effective market segmentation. Continue reading