Building a memorable brand is all about consistency using a brand style guide for maximum impact. The best brands stay on top because their presence is defined by the repetition of the same logo, design, typography and colours. If potential customers see these elements enough, they become instantly recognisable. This generally provides a clear sense of trust, reliability and security, encouraging engagement which leads to conversion. Continue reading
Most digital marketers know by now that General Data Protection Regulations (GDPR) will take effect in May 2018. It will directly impact and disrupt email marketing while email 3rd party data is likely to fall away completely. As this new European regulation impacts data profiling, you need to comply with the new requirements before you’re allowed to send personalised and targeted emails.
In addition, changes in email filtering at ISP levels are set to rewrite deliverability rules as we know it. Continue reading
Modern day marketing is mostly data driven, especially in terms of Digital Marketing. And with the ability to measure, track and attribute everything, there really is no reason to do anything ‘on-the-fly’.
Web analytics tools, for example, collect and report data on how people interact and engage with your website. Understanding these metrics enables you to identify your most effective marketing channels and help you gain a competitive advantage. Continue reading
A new year gives the opportunity to tell your story in a different way and perfect your business strategy. Email marketing should be at the top of that list. Now is the time to reflect on the successes and failures of 2017. Take stock of your assets, what tools you have and what you still need in order to achieve success in 2018.
The rapid growth in the use of smartphones and tablets will see consumers continue to use email as one of the preferred ways to stay in touch with their favourite brands. This means Continue reading