In today’s digital world, most of us have used Alexa, Google Assistant, Cortana or Siri for voice search. Industry leaders are predicting that by 2020, between 20-50% of all online searches will be through voice. Now is the time to implement SEO best practices and techniques to optimise content for voice search and virtual assistants.
Google launched a major algorithm update in 2013, called the Google Hummingbird. It started to consider user intent and contextual meaning of queries. At that stage, marketers had to refine their strategies from stuffing keywords in articles to identifying and addressing the challenges of their audience.
Now, voice technology is another step in the right direction to improve user experience through semantics. Continue reading →
Video marketing is not a new concept but many don’t fully comprehend just how powerful it is. Videos appeal to all the major senses of sight and sound and require little effort to ‘consume’. In addition, modern technology has also made it incredibly easy to share. That’s why many videos go viral and those that don’t, still get viewed and shared.
The ever increasing popularity of online video proves that many people prefer to watch a video that shows them how to do something rather than reading about it. As a result, video delivers a much higher response rate and creates better informed customers.
Whichever way we look at it, video marketing as a strategy is the future, more than most other types of content. In this guide we reveal some of our top tips to help you create inspiring and actionable online videos. Continue reading →
If you’re a marketer or someone with industry knowledge, you should have a good idea what affiliate marketing is. For those who don’t, affiliate marketing is a type of performance-based marketing where an online retailer, for example, pays affiliates commission for every visitor that they refer to their website to buy products. This relationship helps the business to get more organic leads interested in what they have to offer.
Affiliate marketing overlaps with several other Internet marketing tactics as affiliates often use regular advertising methods. Some methods include organic search engine optimisation (SEO), paid search marketing (PPC), email marketing, content marketing and display advertising. Sometimes affiliates use less orthodox techniques including publishing reviews of products or services offered by a partner. In essence, affiliates are not subject to the business’ marketing tactics and are free to promote products as they see fit. Continue reading →
When you think of content marketing, what comes to mind first? Content marketing is not just about writing blogs, social media posts or creating viral video content, it’ about storytelling. In fact, the concept of content marketing has been around longer than the internet. Particularly good examples include comic books such as Marvel and the effective storytelling in movies, especially the Star Wars saga.
In modern day content marketing, the internet has created a plethora of opportunities. Social media and websites are top of mind but it can also include ebooks, infographics and whitepapers, jokes or motivational quotes. Whatever form of content marketing you implement, you need a content marketing strategy. Continue reading →