Category Archives: Content Marketing

The Art Of Social Media: Getting Your Brand Noticed

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Social Media Tips

Marketing your SME on social media is no longer really an option as digital marketing continues to evolve. Social media is one of the most powerful marketing tools out there and not a part-time exercise either. It should be considered a vital business function for lead generation, nurturing and networking.

Social media and other marketing efforts are all about raising brand awareness and increasing conversions but it can often be overwhelming. Consumers actively look at social media sites like Facebook, Twitter and Google Plus before making a purchasing decision. Nowadays it’s not whether you should get active but more about how fast your brand can create a viable presence. Continue reading →

GDPR: Tips On Managing Your Subscription Rates

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GDPR

After a two-year-long transition period, the General Data Protection Regulation (GDPR) was finally implemented two weeks ago. GDPR now enforces and permanently changes the way you, as a business, collect, store and use customer data.

Most online advertising companies collect huge amounts of user data and while some followed best practice, many didn’t. They’ve been known to exchange and sell user data to third parties, which may seem unethical but a ‘necessary evil’ as this data helps target ads to the right users at the right time and place. While this does maximise return on investment (ROI) for publishers and advertisers, it comes at the cost of user privacy.

Some of us had a good idea of what GDPR could mean for subscription rates but we did not expect this. Continue reading →

How To Create Landing Pages That Really Convert

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landing pages

Landing pages are an essential asset to any digital marketer especially when optimised for maximum results. If your current website or landing pages aren’t converting visitors into leads, they’re not doing their job. A typical landing page loses more than half the visitors almost immediately, leaving behind only a few converted leads. What you need is a sound marketing strategy and landing pages designed to attract and convert visitors. Continue reading →

What In The World Is Organic SEO?

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organic seo

We hear this question more often than one might think and today, we’ll reveal some of the basics. Organic SEO is the process of increasing traffic to your website by making it more prominent in search engine results (SERPs) using specific targeted keywords. It means getting good rankings for your targeted search terms across all search engines without having to pay for placements.

When you carry out a Google search, for example, you’ll see the regular results along with highlighted boxes at the top and on the right-hand side. These are “Ad related to ‘search term’” which means Continue reading →