Social media marketing is a powerful tool that businesses can use to reach their target audience and increase their brand awareness. However, with the many benefits that social media has to offer, it can also be a double-edged sword. Many businesses make social media mistakes that can have a negative impact on their brand image, reputation, and bottom line.
Avoiding these 8 common social media mistakes can help you maximise the potential of your social media channels and ensure that your business is making the most out of its social media marketing efforts. Maintaining a positive and engaging presence online can help you reach the right audience on platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest among others.
Which Social Media Mistakes Should I Avoid?
From boosting brand awareness to increasing website traffic, social media platforms have a lot of potential to help companies reach their marketing goals. Here’s what not to do on social media so you can achieve your marketing objectives:
1. Not having a social media marketing strategy
Before you jump into social media, you need to have a clear strategy in place. This includes your goals, target audience, and how you plan to measure success. Without a strategy, you run the risk of wasting time and resources on activities that don’t align with your business objectives.
2. Ignoring the importance of SEO
Neglecting the importance of SEO when posting content on social media can hurt your business’s potential to reach a wider audience. Search engines rely heavily on keywords to decipher the relevance of a post, so not including relevant words or phrases in your posts can mean they won’t be seen by search engine bots and your target audience.
It’s also essential to use keywords that are popular among your target audience, as this will make it easier for them to find your content. Lastly, businesses should vary the words used in their posts to avoid keyword stuffing; this involves constantly repeating the same word or phrase over and over again in hopes of increasing page rankings. Focusing on creating high-quality content while also considering basic SEO principles is key to succeeding on social media marketing.
3. Posting irrelevant content
Posting irrelevant content on social media can damage your brand reputation in a number of ways. It can create a disconnect between your brand and potential customers, reducing the trustworthiness of your brand and making consumers more sceptical about future interactions with your company.
Additionally, it can make your audience less likely to engage with your content, resulting in fewer followers and decreased brand visibility. Unrelated social media marketing content also has the potential to hurt relationships with industry influencers, who may be less likely to collaborate if they view you as uninterested or unaware of their work.
4. An inconsistent social media marketing schedule
It’s critical to be consistent when it comes to your social media marketing efforts if you want them to be successful. You don’t want to lose your followers’ attention, so ensure that you’re continuously providing interesting and engaging content for them to enjoy. Consistently delivering valuable content keeps your target market engaged and may lead to them sharing with others, which could help you acquire new customers.
5. Ignoring feedback and criticism
When businesses ignore customer feedback and criticism on social media, they miss out on valuable insights that can help them improve their products and services. Not responding to comments shows a lack of interest in customers’ opinions, making customers feel frustrated or unimportant. This can damage your brand’s reputation, resulting in fewer followers and less engagement.
Additionally, ignoring feedback and criticism may also stop users from providing constructive input in the future; helpful feedback could help you better your social media marketing efforts. Responding to criticisms and showing appreciation for positive feedback is an integral part of maintaining a healthy relationship with customers on social media.
6. Overselling your products/services
Posting too many promotions or overselling products and services on social media can lead to audiences becoming overwhelmed and potentially being turned off by your brand. It’s crucial to maintain a balance between advertisements and content that viewers find valuable, such as tips, advice, or industry insights. Offering an occasional coupon code or running promotional campaigns is fine, but try not to make it the primary focus of your social media marketing strategy.
Businesses should also remember to be genuine in their postings and not over-promise when it comes to their products and services. Focusing on sharing quality content that offers real value will help businesses develop a deeper connection with their followers, gain trust from customers, and increase overall reach.
7. Posting low-quality social media marketing content
Posting low-quality content on social media can have a negative effect on your business’s reputation. Poorly written posts, blurry images, and incorrect grammar can give off the impression that your brand is unprofessional or careless, which may lead to customers losing trust in your services.
Furthermore, posting low-quality content could deter followers from engaging with your posts and make them less likely to follow you. Low-quality content also has the potential to confuse or bore viewers, resulting in fewer shares and retweets. Businesses should strive to create original, high-quality content that resonates with their audience to build loyalty and trust in their brand.
If you would like to know to how to improve your online presence, please read the article How To Create Better Social Media Profiles. You can also perform a social media assessment to see where you may need to change or improve your approach.
8. Posting too often or too little
Businesses should focus on creating high-quality social media marketing content that offers value instead of constantly flooding viewers with posts. On the other hand, posting too infrequently can cause you to be forgotten or overlooked by your audience. It’s essential to find a balance between the two so that you’re able to continuously engage with your followers while still providing valuable content that doesn’t become overwhelming.
Additionally, businesses should regularly engage in meaningful conversations with viewers to build relationships and further increase reach. To ensure optimal reach and engagement, plan out an effective posting schedule before launching a campaign and stick to it.
Using a social media scheduling and management app like Sendible, Hootsuite or Circleboom, for example, can help you save time and automate your social media postings. This way, you’ll be able to post content at optimal times when viewers are most likely to engage with it without having to post it manually.
Need Help Winning At Social Media Marketing?
Looking for knowledgeable guidance on crafting an effective social media marketing strategy? Get in touch with WSI-eMarketing today! Our specialised team offers a range of services, including Social Media Marketing, SEO, PPC, Marketing Automation and more. You can give us a call on 01453 542761 or reach out through our website.