|Landing pages have long been the primary tool of the web-savvy marketer. Whether the visitor has arrived there through an advertisement, offer or search-engine link, your landing page is your first and best chance at making that conversion.
The following article is by no means a comprehensive guide to success, however it does provide some tried-and-tested techniques. Feel free to use them either as a starting point or, if your current landing pages aren’t performing to expectation, as part of a strategy review.
Make Your Headline Clear and Concise
Make it Snappy
Pre-Call to Action
You Guessed It – Call to action
Many marketers still make the common mistake of being too aggressive with the close. Using terms such as ‘Buy Now’ or ‘Sign Up Now’ signify a commitment that could turn some visitors off and impact your conversion rate. When appropriate, try a softer, more encouraging tone using words such as ‘Try’ to coax the reader into that all important click.
A well prepared landing page is a highly effective internet marketing tactic that will let your site visitors hone in on the information they need, increasing the time visitors spend on your website and spiking your conversion rates. If you would like help to improve your Internet marketing effectiveness, please call 01454 261111.