Newsjacking: Can it Form Part of an Ethical Marketing Strategy?
In the ever-growing competitive digital age, it’s becoming increasingly difficult for businesses to capture the attention of their target audience…
Grow Your Business With Online Reputation Management
With all the digital tools and apps available, customers can more easily provide feedback on your products or services so…
Checklist: Improving Your Brand Image Online
All sorts of businesses rely on brand image whether you’re a start-up trying to enter the market or an established…
How To Use Sentiment Analysis
Unlike the human body and mind, data never sleeps. Considering that we generate more than 2.5 quintillion bytes of data…
How To Protect Your Company’s Online Reputation
Online reputation management is becoming increasingly important for businesses around the world and the way you handle yours is pivotal….
Can You Do Brand Building Without Social Media?
Brand building is all about generating awareness, establishing and promoting a company using a variety of strategies and tactics. In…
How To Monitor Social Media Mentions
If your business has any sort of online presence, you can’t afford not knowing how to monitor social media mentions….
4 Social Media Tactics That Should Be Canned
Businesses can no longer ignore social media as a marketing tactic regardless of what product or service you offer. The…
7 Social Media Marketing Myths Debunked
Despite what some may have thought a few years ago, social media marketing has undeniably become a major factor in…
Inbound Marketing And The Importance of Email
Over the years email has transformed from an outbound to and inbound marketing tactic and for good reason. Technology has become…
Digital Marketing and the Rules of Engagement
Blogs, social media and video are all parts of the digital marketing mix and they’re all aimed at increasing engagement….
The dos and don’ts of online customer surveys
Customer surveys are a great way to understand your customers’ mindset, which makes it easier to tailor your products and…
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