Are you looking for advice on how to write a successful blog post? While there are countless online resources to tap into, we’ve summarised 10 of the best blog writing tips that will help you on your way. This article is not focused on affiliate marketing but more about how to start blogging, the benefits and mechanics behind it all.
Benefits Of Quality Blog Writing
Entrepreneurs have been promoting their businesses using content marketing for decades and the most important benefit of blogging is undoubtedly the value it creates for customers. Ultimately, you need to provide a better customer experience than your competitors so visitors choose your brand instead.
Blogging essentially means giving your customers something of value for free before they make a purchase. Here are some of the main benefits of writing a good blog:
- Grow your network by expanding your customer reach
- Encourage reader or follower engagement
- Blogs, as online portfolios, can help advertise your skills and knowledge
- Easy to share your expertise and talents
- Writing quality blogs can help establish your authority and become an influencer
- Creating blogs is a great way to stay updated and learn new skills (continuous education)
- Easily share your thoughts and get business or personal advice from strangers
- Blogging encourages creative thinking
Blog Writing Tips For Better Results
Many people think that blog writing is easy but that is not the case. Even if someone is a good writer doesn’t necessarily mean they can create good blogs. Besides good writing skills, blogging involves so much more from fonts and layout to SEO, style and brand voice among others.
When writing a blog, always make sure they are easy to read and visually engaging while answering questions your readers might be posing. Don’t forget that you need to know (and understand) how it will attract more traffic to your website or blog site. Here is a short guide with 10 of the best blog writing tips for 2020:
1. Choose an Interesting Topic
The first thing that blog writing requires is choosing a good topic. Finding the right topic depends entirely on your research as you need to find out what your followers actually want to know and read about. Use reader feedback, a common problem within the industry or find a topic through competitor analysis. All of this will help drive traffic to the article long after it’s been published.
2. Conduct Thorough Research and Analysis
Once you have an idea and topic for your blog, it’s time to do some research. Take a look at the front page of Google and your main competitors to see how you can improve on what is already available. It’s not about re-inventing the wheel but instead, creating better quality posts than theirs. If you cannot do this, perhaps blog writing isn’t for you and you should hire a professional.
Blog writers cannot be experts in every single field they create content for which is why research is fundamentally important to provide real value to readers. This applies particularly to specialised, technical content for engineering or manufacturing companies, for example.
3. Draft the Article Correctly
Now that you have a topic in mind, conducted extensive research and your content outline is in place, it’s time to write the blog post. There are several blogging apps that can help including Tumblr, Blogger, Wix and Squarespace but WordPress is by far the most popular.
Remember what we said earlier about blogs being more just good writing skills? Well, it entails title tags, header tags, blog post URL, keyword density, Meta description, image ALT tags and other design elements to make it easier (and more interesting) to read.
For expert advice, here is a helpful article on ‘How To Write An SEO-friendly Blog Post’. It will show you everything there is to know about adding the right elements for best results.
4. Include a Captivating Intro
Writing a boring introduction will simply put readers off and they will move on to the next most relevant article. Try to hook your readers with a good opening sentence or paragraph as that does nearly half the work for you. Many bloggers prefer writing the body first and then focus on the introduction as they will have more information to work with than guessing before they even start.
One way to write a captivating introduction is to pose a question that could address a pressing issue or answer a particular question. Use the title, Meta description or intro to convince them to read the blog if they want help solving their issues or answering a question.
Recommended: ‘6 Content Marketing Tips To Increase Engagement’
5. Make the Post Scannable
As with SEO-friendly content, you also need to make the post easier to read. Remember, most people only scan an article and don’t read every single word. Make your article scannable by doing the following:
- Use subheadings to help your readers see the main topics of your post. This will also help you stay more organised during your blog writing process
- Write shorter sentences as they are much easier and less complicated to read
- Keep paragraphs short by using 2-4 sentences and add a few 1-sentence paragraphs to grab more attention
- Bullet points are absolutely essential to list important items instead of squeezing them into a sentence
- You can also use bold or italics on text to highlight important points. Try to avoid underlining text as some may confuse it with an actual link
6. Include Images for Added Visual Impact
We all know the saying, ‘A picture tells a thousand words’ and that certainly applies to blog writing as well. Adding visuals to a blog post breaks the text and makes it more fun to read. If it’s an interesting infographic, quote or saying, it can also encourage readers to engage by sharing it online.
Did you know that most readers will only spend a few seconds deciding whether they should click on your article?
This makes adding a featured image even more important as it will help you get more clicks, shares and engagement. There are several free platforms with tons of stock images including Unsplash, Pixabay and Pexels. Or you can use paid alternatives such as 123rf or Shutterstock for a wider selection of images at reasonable rates.
7. Add Short, Powerful Call-To-Actions (CTA)
A blog without a call-to-action is like a story without an ending!
Your blog won’t be successful without convincing readers to take action on your site. To create the right type of call-to-action, think like a potential customer and ask yourself what the benefits are of taking a particular action. Is the information interesting and comprehensive enough to encourage them to click?
We recommend using only one main CTA as multiple options could distract your readers. While it will depend on your business and the type of article but the most common (and successful) call-to-actions include:
- Sign up to an email newsletter
- Make a purchase
- Leave a comment
- Share on social media
- Book a free consultation
8. Choose the Right Time and Channel to Publish
Now that you’ve done all you can to create a compelling, SEO-friendly blog article, you must choose the right time and platform to publish it.
Before you do anything else and hit publish, do yourself a favour and read the post out loud. This will help identify any potential errors including spelling, formatting and context. A handy tool to help rectify any issues is Grammarly, a free writing assistant.
While there are several resources indicating a variety of best times to post, you should ideally publish at a peak time. Times and days may vary from country to country and the selected channels but this article from CoSchedule should give you some more insights.
9. Blog Writing and the Power of Social Media
Social media has undeniably become increasingly important in getting online exposure and building blog authority. Make sure your posts are “likeable” and “shareable” with loads of visuals, quality links and interesting facts that readers can easily share.
A good blog post will help people discover you on social media whether you use Twitter, LinkedIn, Facebook, Pinterest or Instagram. Blogging is a powerful way to expose new customers to your brand and implementing it with a sound social media strategy will take it to the next level.
10. The Importance Of Guest Blogging
The Internet is massive and if you think that registering a domain and writing a few blogs will do the trick, it won’t! If you want to create a good online reputation, you need to collaborate and work with other bloggers. It may not be true for everyone but, for the most part, people won’t see you as an expert unless other proven experts say that you are.
There is an old African proverb that resonates so well with this: “If you want to go quickly, go alone. If you want to go far, go together!”
Recommended: ‘The Ultimate Guide on Guest Blogging – Neil Patel’
Final Thoughts On Blog Writing
Successful blog writing is a time-consuming process that requires patience, consistency and comprehensive research. The way you write a blog can reflect how you do business and how people perceive your brand. Keeping it simple, interesting and shareable can make a massive difference in your lead generation efforts.
The benefits of blogging go far beyond just having a blog on your website. If you can drive sufficient web traffic to it, you will see more leads becoming prospects who will turn into customers. In addition to increasing online revenue, people will start trusting you more and refer others as well.
Looking for a trusted digital marketing agency to help promote your brand online? Get in touch with WSI eMarketing for a FREE consultation as we specialise in several areas. This includes PPC, content marketing, SEO, social media marketing and marketing automation among others.