Email Marketing: Blog Series Part 8

email marketing

Email marketing is a highly effective digital marketing strategy that involves sending marketing emails to prospects and customers. An effective email marketing campaign can turn prospects into customers, and convert one-time buyers into loyal followers.

There’s no denying that email marketing still plays a pivotal role in business but it’s more than just random emails. Our inboxes are constantly bombarded with marketing-type emails so it really needs to stand out. In many instances, people simply ignore emails, mark all as read, delete them without reading or unsubscribe altogether.

Marketers believe email subject lines are among the top three most important elements after cross-device rendering, deliverability and creativity. Not only that, successful email marketing campaigns require good quality lists and effective market segmentation. Continue reading

Affiliate Marketing Blog Series Part 7

Affiliate Marketing

If you’re a marketer or someone with industry knowledge, you should have a good idea what affiliate marketing is. For those who don’t, affiliate marketing is a type of performance-based marketing where an online retailer, for example, pays affiliates commission for every visitor that they refer to their website to buy products. This relationship helps the business to get more organic leads interested in what they have to offer.

Affiliate marketing overlaps with several other Internet marketing tactics as affiliates often use regular advertising methods. Some methods include organic search engine optimisation (SEO), paid search marketing (PPC), email marketing, content marketing and display advertising. Sometimes affiliates use less orthodox techniques including publishing reviews of products or services offered by a partner. In essence, affiliates are not subject to the business’ marketing tactics and are free to promote products as they see fit. Continue reading

PPC Advertising: Blog Series Part 6

PPC

The primary goal for businesses is to make it easy for their customers to find them. While SEO, keywords and organic traffic contribute greatly, Pay Per Click (PPC) advertising is an incredibly valuable tactic. It’s a model of internet marketing involving bidding on keywords where advertisers pay a small fee every time one of their ads is clicked.

Where organic search is all about “earning” visits, paid search is a way to essentially buy visits to your website. Pay-per-click advertising involves bidding against other companies or sites for relevant keywords and keyword phrases. If your bid for a relevant search term is higher than a competitor’s, your page will appear above theirs in the sponsored links at the top of the search results page. An added benefit is Continue reading

Social Media Marketing: Blog Series Part 5

social media marketing

We define social media marketing as promoting a product or service through the use of social media platforms and websites. This includes posting text and image updates, videos, and other content that drives engagement along with paid social media advertising. With more and more businesses using social media, it’s become an integral part of the digital marketing strategy. Continue reading