Using Marketing Automation And Social Media To Grow Your Audience

marketing automation

Every marketer would agree that social media has become an even bigger factor for lead generation. While platforms such as Facebook, Twitter and LinkedIn are incredibly powerful for content sharing, brand awareness and generating business, don’t forget marketing automation. There are several fantastic apps that can do more than just send emails. It’s all about creating and spreading good quality content, generating an interest and measuring ROI.

While having 10 000 Twitter followers is great, it doesn’t mean much if nobody engages with your brand. Knowing what content to post, how to share it and to who is essential for growing your audience. It all comes down to employing social media marketing automation tactics that will help generate leads, increase conversions and accurately measure results. Continue reading

Affiliate Marketing Blog Series Part 7

Affiliate Marketing

If you’re a marketer or someone with industry knowledge, you should have a good idea what affiliate marketing is. For those who don’t, affiliate marketing is a type of performance-based marketing where an online retailer, for example, pays affiliates commission for every visitor that they refer to their website to buy products. This relationship helps the business to get more organic leads interested in what they have to offer.

Affiliate marketing overlaps with several other Internet marketing tactics as affiliates often use regular advertising methods. Some methods include organic search engine optimisation (SEO), paid search marketing (PPC), email marketing, content marketing and display advertising. Sometimes affiliates use less orthodox techniques including publishing reviews of products or services offered by a partner. In essence, affiliates are not subject to the business’ marketing tactics and are free to promote products as they see fit. Continue reading

Social Media Marketing: Blog Series Part 5

social media marketing

We define social media marketing as promoting a product or service through the use of social media platforms and websites. This includes posting text and image updates, videos, and other content that drives engagement along with paid social media advertising. With more and more businesses using social media, it’s become an integral part of the digital marketing strategy. Continue reading

Why Online Reputation Management Is Key To Success

Online Reputation Management

For the most part, Online Reputation Management (ORM) is easy to define. It means taking control of the online conversation between your business and potential customers. Online reputation management is becoming increasingly important for businesses, so the way you handle yours is paramount.

The techniques and strategies behind it ensure that people find the right information when they look for you online. Effective online reputation management will help create a balance and counter misleading trends allowing you to be prepared for anything. We’ll show you a few simple ways to improve your online reputation including Google Alerts. But first, let’s take a look at why feedback (good or bad) is so important. Continue reading