Looking to build a successful SEO campaign? If you answered yes, you will undoubtedly need to make sure you stay up to date on the latest trends. One of the latest is the continued growth of social media in terms of SEO.

If your marketing team or digital marketing agency is not using social media to improve your SEO campaign, it’s going to be a long year. Anyone wanting to improve their SEO should be using social media. We look at a few simple reasons why a social media SEO campaign can be most effective.

The Power That Is Social Media

Before we get started, let’s see how much social media has evolved over the last few years. Facebook has over 1.65 billion active monthly users while LinkedIn and Twitter have more than 260 million. With these numbers, it’s safe to assume that social media isn’t going anywhere and we haven’t even looked at Pinterest, Instagram or TikTok.

There are several social media channels, each with its own unique characteristics and purpose. Some of the most important traits include the following:

  • Easily meet, and keep in touch with friends, family, colleagues and customers
  • Social media apps are user-friendly which means more people with limited or no technical know-how can use them
  • All social media platforms are FREE, except when using paid advertising, of course
  • Social media can help people find jobs or specific products and services
  • It offers exceptional exposure to businesses in terms of creating brand awareness

Creating A Successful SEO Campaign Using Backlinks And Social Media

First off, backlinks are essential in an SEO campaign and social media provides the ideal opportunity for growth. For those who don’t know, backlinks are links on other websites that drive traffic back to your website. Adding backlinks to blog or website content can be challenging but with social media platforms, you can place countless backlinks everywhere.

There are so many people on social media who will see and click the links. As a result, this will drive traffic back to your website or blog site. Remember, backlinks, CTR (click-through rates) and the increased number of page visits will play a vital role in search engine rankings. This is one of the most important reasons why brands should use social media to improve their SEO efforts.

Branded Searches For An SEO Campaign

While backlinks are notably important, social media can also help improve the growth of branded searches. Anyone who knows anything about SEO understands that branded searches are among the many hidden gems of SEO.

Over time search engines will realise that the company is a growing brand which could provide a welcome boost to search engine rankings and online visibility. This could even help a company achieve a top-three ranking in Google. A high branded search volume is one way your company can become prominent with a strong online reputation.

Highly Recommended: ‘How To Gain More Branded Search Volume To Your Website

The Importance Of Videos and Graphics

Social media can also help brands by providing current videos and graphics to entertain and engage with their target audience. There’s no denying that one of the most essential elements of a successful SEO campaign is to post regular content.

Using social media makes this a lot simpler and faster as millions of people (and companies) share different types of content all day, every day. Some even post multiple times per day and while doing so is not a requirement, posting quality and relevant content on a regular basis is hugely beneficial. This means your brand must be active on various social media profiles to maximise exposure.

Recommended: ‘Increase Traffic And Conversions With Quality Content Marketing

SEO campaign and social media marketing

Increasing Brand Visibility Using Social Media

Last, but certainly not least, social media can help an SEO campaign in terms of generalised promotion. Considering the sheer number of active users, social media is a powerful tool for promoting brand information, particularly specials, sales and discounts.

When posting quality, relevant content and special offers, your brand’s online visibility will improve drastically. As a result, it could lead to more traffic to your website which, in turn, can boost sales. A marked increase in sales will only help your SEO efforts even further as it provides more visibility.

If your brand is busy setting up an SEO campaign, you cannot ignore social media. As technology continues to grow and improve, this will become an even more critical requirement beyond 2020.


There are many other reasons why social media is essential for the success of any modern SEO campaign but we felt these were worth mentioning right off the bat. Brands wanting to maximise their online advertising in 2020 must employ SEO tactics.

A good place to start is creating a brand portfolio on a few select social media channels. From there, ensure you post quality, relevant and engaging content on a regular basis. Without being active on social media and a sound strategy in place, you will end up behind the 8-ball.

As a professional digital marketing agency with local and international experience, we can help your SEO campaign succeed. Get in touch with WSI eMarketing and request a FREE consultation where we will discuss all of your requirements and provide you with a no-obligation solution unique to your business.

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