Adding video to your social media strategy is a non-negotiable in today’s highly competitive digital space. The increasing popularity of online videos is evidence that many people prefer watching a video than reading about it.
In 2019, 87% of businesses used video as a marketing tool which is more than the previous years (source: HubSpot). Most current video marketers say they will continue to use video in 2020 with a plan to increase their budget.
The Importance Of Video In Your Social Media Strategy
Videos deliver a much higher response rate and create better-informed customers. Considering that visitors spend, on average, 15 seconds or less on a page before clicking away, ads have even less time to make an impact on prospective buyers.
With videos being more concise and faster to digest, they become more compatible with generating the required interest from visitors within the first few seconds. Adding videos to your social media strategy will help streamline information into bite-sized chunks rather than a condensed, text-heavy article or detailed rhetoric.
Videos use imagery that simplifies information which makes it easier for brands to retain people’s attention just long enough to make the necessary impact. Using a video will help you get the message across in short space of time.
- YouTube and Facebook are the most widely used platforms used by video marketers (85% and 79% respectively)
- 78% of people watch online videos every week, and 55% view online videos every day (HubSpot)
- Mobile video consumption rises by 100% every year (Insivia)
- 75% of all video plays are on mobile devices (eMarketer)
Reasons You Need Video In Your Social Media Strategy
Video content is now being watched more than ever before and success has hit peak levels. Brands must ensure they capitalise on the opportunities that video content can provide. People are seeing more videos on every social media platform whether it’s a blog, Facebook, Twitter, Instagram ads or simply YouTube and they want more. Here is why it’s so important to include video in your social media strategy for 2020.
Videos Provide Instantaneous Gratification
The world of social media has changed considerably over the years and has impacted how millions of users communicate with those around them. This includes how they process and consume information as brands continue to find new ways of using video marketing to increase sales, build brand awareness and trust.
Today, visual content is 40 times more likely to get shared across social media than text-based content. As videos are more concise and don’t waste time getting to the point, they are becoming an increasingly important weapon in any brand’s arsenal. Videos on social media are regarded as the most engaging interactive channel for potential buyers and audiences in general.
Social Media Optimisation Is Powerful
Social media optimisation refers to the process where companies increase the awareness of their product, event or brand. It involves using a number of social media channels to generate publicity on a viral scale.
People on social media often relate their online activities to real-life experiences which makes them more inclined to respond to content which they can easily visualise. As a result, videos are seen as a far more superior and productive tool for optimising content for search engines.
Social media has actually started to function as a search engine due to the massive number of users. By creating visually compelling content, crafting catchy headlines and using relevant hashtags, you can help people (and search engines) find your videos on social media searches.
Social Media Analytics
An exceptionally useful feature of social media is depth analytics that can help you observe hashtag responses as well as key demographic information. You can even customise searches to target specific elements such as age, gender or location.
Fact is, social media ad campaigns have generated millions in sales in a short space of time. In terms of Facebook alone, about 70% of Facebook users have acknowledged that they find products in the ads that are displayed on the social media platform.
The incredible growth of social media means brands can now attract the necessary attention by creating professional videos to convey their message. It has made posting them onto social media platforms like Facebook, Twitter, LinkedIn, Pinterest or Instagram so much easier. Remember, good visual content will always complement ad campaigns as they define a brand’s image.
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Videos Have High Conversion Rates
Once you have created your content, regardless of the social media network, your goals should be the same. The last stage is for the user to take action and that requires adding call to actions to your video. When users watch the entire video chances are that they are genuinely interested in what you have to offer.
Now, your video should effortlessly take the final step in convincing users to buy from you. This is achieved by redirecting them to your website or sales page with a simple click of a button or link. Lure them in by offering a discount code or displaying a clear advantage when buying from you over your competitors.
Videos present an incredible opportunity to drive large volumes of sales. Many brands across the world are using videos as a major lead generation medium.
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Adding videos to your social media strategy can help raise the profile of your brand. It will also boost your search engine rankings and improve consumer engagement with your posts. Videos have become an increasingly effective method of improving traffic to your website or dedicated landing pages.
Looking for a digital marketing agency that can help promote your brand in 2020? Get in touch with WSI eMarketing today and request a FREE consultation. We will discuss the requirements of your social media strategy and, together, create a no-obligation solution suited to your business.