If you want to communicate with clients, generate new leads while ensuring that search engines can find you, start thinking about getting a Facebook Business page.
With such a strong foothold on the digital space, your Facebook business page can do wonders for your brand. Considering the massive number of Facebook users who have easy access to a snapshot of your company, you can even be more current than on your website.
A Facebook business profile can especially benefit small to medium-sized companies by improving their online marketing activities. Once you have created your business page, you can use it to regularly promote your company and start building a real following.
How To Setup A Good Facebook Business Page
Standing out from the crowd can be difficult as the competition for “likes” heats up. So what is the best strategy to get real Facebook likes? To help improve your brand’s reach, we compiled a simple guide with a few handy tips and suggestions to get your page noticed by people and search engines.
Be Consistent With Business Name, Address and Contact Details
Consistency is one of the most important aspects of a Facebook Business Page. Fact is, consistency across all social media channels will play in your favour. Make sure your Facebook Business Page looks the same as every other online listing, at least in terms of business name, address and contact information.
Because your Facebook profile can be linked with your other listings by search engines, it provides more evidence that your company exists at a particular location. When naming your Facebook Business Page, keep it simple and short with the title explaining exactly what visitors will find. Remember, your business name needs to be unique so if it’s in use, you’ll have to create a new one.
Recommended: ‘Facebook Lessons: Name Your Facebook Page’
Choose The Right Business Category
Just as you would choose a relevant category for your Google My Business listing, the same applies to your Facebook Business Page. You need to select a relevant category and set your business as a local company.
Facebook gives you access to a large number of categories, each with additional features and options. For example, when selecting the Entertainment category, you can further specify your brand with various selections. These include Album, Book, Magazine, Radio Station, Sports venue and TV Channel among others. If your business category is a Restaurant, you can even upload a menu!
Make Sure You Publish Your Page And Make It Public
With potential customers looking for your company online through search results, they will find more than just your website. In many cases, social media pages are often found first and that includes your Facebook Business Page.
However, due to certain limitations, Google does not index Facebook pages for all small businesses. Only people signed into Facebook who meets the age or location criteria can access your Facebook Business Page if you’ve set up an age or country restriction.
Sometimes companies inadvertently set these restrictions so it’s best to check before publishing. You can find these settings under the General settings tab. To publish your Facebook Business Page, simply do the following:
- Go to Settings at the top of your Page
- Click on General and then click Page Visibility
- If required, click to select Page published
- Click on Save Changes
Be Clear With Page Roles For A Facebook Business Page
There have been several instances where people have mistakenly published personal content on an employer’s social media platform which can be disastrous. It’s best to delegate Facebook Business Page roles or positions to people who need it for their daily work.
Before assigning page roles to certain people, make sure you provide anyone new to social media management with all the right information and instructions. This will help avoid confusion in terms of what they should post when to hit “publish,” and who they should post as.
You can find this under the “Settings” tab on your Facebook Business Page. From there, delegate page roles by clicking on “Page Positions.” Remember, always make sure you post as your brand and not as yourself. Do this by going to your settings and clicking on “Page Attribution” to verify.
Add a Quality Profile Picture And Cover Photo
Whatever your business type, you should choose a profile picture that your audience will remember. This can be a company logo or a good headshot of yourself but whatever you choose, make sure it is recognisable.
This picture is the image that appears at the top of your Facebook profile and in search results. It will feature as a thumbnail in a user’s feed next to your posts so choose wisely. These photos are 180×180 pixels on the desktop and 128×128 pixels on smartphones.
Now, your cover picture needs to be a high-quality and engaging photo considering it takes up most of the space above the fold. Dimensions of the cover photo on your Facebook Business Page are 820 x 312 pixels on a desktop and 640 x 360 pixels on smartphones. Please note that these measurements were accurate at the time of publication.
Include A ‘Call to Action’ Button On Your Facebook Business Page
Facebook first introduced the ‘Call to Action’ button in 2014 and the options have increased tremendously. You now have options such as “Watch Video,” “Sign Up,” or “Book Now”. Better yet, the buttons can be personalised with a specific destination URL or a downloadable asset.
Once you’ve created a Call to Action button on your Facebook Business Page, you can start tracking the number of people who clicks on it. This is ideal for advertisers to drive more traffic to their website or get more people to view online content all from their Facebook Business Page.
Recommended: ‘How do I add a call-to-action button to my Page if I’m using Business Manager?’
Complete Page Info And The “About” Section
The more information you add to your Facebook business profile, the more likely people will notice you. Make sure to enter your website address, company description, dates, methods of payment, parking availability and specialities or ranges of rates for products and services. If your Page Details section is a comprehensive overview of your business, chances are good you will be included in search results.
Whilst visitors no longer see a preview of your “About” section, it’s still essential for searchability and giving users more information about your brand. They now have to still select the “About” option next to your content on the left-hand column when looking for more information about your website. When compiling your “About” section, consider creating a short but descriptive copy that best aligns with your brand. This can be a general summary, a task, specific company details or your brand’s story.
Stay Active And Monitor Online Comments
Social media is all about being social and interacting with your target audience and this includes monitoring online comments (the good and bad ones). You need to keep tabs on comments when visitors mention their experience of your website.
You can track and respond to comments through the “Notifications” tab at the very top of your screen. It may not always be appropriate to respond to every comment but you should monitor the conversations that are taking place. This way you can improve your service offering or respond quickly and efficiently in the event of a potential social media crises.
Recommended: ‘How To Monitor Social Media Mentions’
Promote Your Page With Facebook Advertising
Now that your Facebook Business Page is primed and ready for action, it’s time to promote it properly. One of the first things you should do is create an ad promoting your website. To start your Facebook advertising campaign, click on the three-dot icon below your post and select “Ad”.
Alternatively, click on the Promote button at the top of your page from where you can create ads based on your goals. You can create Facebook ads to improve reach, traffic, or general brand awareness. Once you’ve created your ad, you can choose your target audience with exceptional precision along with your ad budget.
Have a look at this comprehensive guide on how to create Facebook Ads. Whilst it is a beginner’s guide, you will find several step-by-step instructions, screenshots and relevant links to things like creating and installing a Facebook pixel.
With over 2.7 billion monthly active users as of the second quarter of 2020, Facebook is the world’s biggest social network by some margin. Only having a website in today’s social media-rich realm simply isn’t good enough. You need to build a Facebook Business Page with a detailed plan otherwise chances are slim that anyone will notice, like or engage with you.
The continued success of Facebook along with the likes of Google are encouraging them to diversify their portfolio. Facebook Ads have been hugely successful so has Facebook Stories and Watch Together, the Messenger’s newest chat feature. Video consumption has also surged on Facebook where they are now the second-largest platform for video sharing only second to YouTube.
If you need expert advice on content marketing, social media, SEO, PPC or marketing automation, contact WSI eMarketing today. Together, we will find the right strategy for your brand.
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