Tag Archives: social media marketing (SMM)

Twitter Marketing In 8 Easy Steps: Part 1

Posted on May 17, 2019 by Rob Thomas

Considering the significant growth of social media, brands need to get in front of customers where they are. With 362 million monthly active users, companies can no longer ignore the importance of effective Twitter marketing. This social networking app can be an incredibly powerful tool to help promote your brand, attract new customers, interact with existing customers, introduce special offers and to keep an eye on your competitors.

With so many people using the app, the sooner your brand gets into the swing of Twitter marketing, the better. Planning an effective marketing strategy often seems like a real challenge as Twitter is a very busy environment. All types of companies (and individuals) seem to use it in some shape or form and you can too with these simple tips.

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Posted in Social Media, Twitter | Tagged social media marketing (SMM), Social Media Strategy, Twitter, Twitter Advertising, Twitter marketing | Leave a reply

5 Marketing Strategy Tips For Small Businesses

Posted on March 29, 2019 by Jacques Van Den Wijngaerd

There is a so much information on the internet aimed at start-ups and small businesses including marketing strategy advice. Looking beyond those guides promising you the world for a few measly pounds, there isn’t just one right solution. Unless you are the one in a million lucky businesses with the ‘perfect product’, at the perfect time and in the right place, you need a sound marketing strategy.

Start-ups and small businesses survive and thrive across many industries and we’ve worked with several ourselves. At the same time, there are some that unfortunately fail to find the right business model that can generate returns on a regular basis. Two of the biggest stumbling blocks for SMEs and start-ups centre around marketing where there is either too much or too little of it!

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Posted in Business Growth, Content Marketing, Digital Marketing | Tagged Digital Marketing Strategy, Email Marketing, Marketing, marketing strategy, social media marketing (SMM) | Leave a reply

What In The World Is Social Media Optimisation?

Posted on March 15, 2019 by Jacques Van Den Wijngaerd

Social media optimisation (SMO) can be an important feature in helping your business successfully reach its objectives. Social media extends well beyond the marketing mix and brands should integrate it into a number of key marketing activities. Remember, social media is an engagement channel to promote brand awareness, special offers and, of course, customer loyalty. This is where social media optimisation comes into the equation.

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Posted in Digital Marketing, Networking, Social Media, Websites | Tagged Digital Marketing Strategy, SMM, Social Media, social media marketing (SMM) | Leave a reply

Social Media Marketing Trends For 2019

Posted on December 11, 2018 by Rob Thomas

It is about that time of year again where we reflect on the past, present and future trends. This time, we will look at social media marketing and what the digital world might look like in 2019. Thinking out loud, who could have predicted the inevitable demise of Google+?

With the social media landscape constantly changing, one thing remains constant. Success in the online world depends largely on an effective social media marketing strategy regardless of business type. No matter what happens in 2019, brands need to adapt quickly. It is time to implement a strategy that not only generates interest but also encourages engagement and increases conversions. Continue reading →