We define social media marketing as promoting a product or service through the use of social media platforms and websites. This includes posting text and image updates, videos, and other content that drives engagement along with paid social media advertising. With more and more businesses using social media, it’s become an integral part of the digital marketing strategy. Continue reading
For the most part, Online Reputation Management (ORM) is easy to define. It means taking control of the online conversation between your business and potential customers. Online reputation management is becoming increasingly important for businesses, so the way you handle yours is paramount.
The techniques and strategies behind it ensure that people find the right information when they look for you online. Effective online reputation management will help create a balance and counter misleading trends allowing you to be prepared for anything. We’ll show you a few simple ways to improve your online reputation including Google Alerts. But first, let’s take a look at why feedback (good or bad) is so important. Continue reading
Let’s face it, digital marketing includes so many different functions that a simple definition doesn’t do it justice. That said, we feel that this explanation is a great place to start.
Digital marketing is the use of technology to reach potential customers by promoting brands through all forms of digital advertising. Among others, digital advertising include websites, search engine optimisation (SEO), search engine marketing (SEM), paid advertising (PPC) and social media. It’s often referred to as internet marketing, online marketing or web marketing.
Although these advertising tools are not that difficult to learn, it does take time and effort to implement effectively. It’s almost impossible to have a successful online presence without a good digital marketing strategy. If you’re concerned your business is not achieving the best online results, it may be time to re-examine your digital marketing mix. Continue reading
Despite what some may have thought a few years ago, social media marketing has undeniably become a major factor in digital marketing. Regardless of your business type, it’s one of the easiest ways to find, contact and convert potential customers. Any company can effectively use social media for their marketing activities, whether it’s maintaining a brand presence, creating brand awareness or to simply show off your product.
It’s often worth ensuring that your employees understand how social media works with all their nuances before deciding on a marketing strategy. Even with all the benefits of social media marketing, there are a few myths we’d like to clear up. Continue reading