Digital Marketing Techniques For Online Success

digital marketing

Let’s face it, digital marketing includes so many different functions that a simple definition doesn’t do it justice. That said, we feel that this explanation is a great place to start.

Digital marketing is the use of technology to reach potential customers by promoting brands through all forms of digital advertising. Among others, digital advertising include websites, search engine optimisation (SEO), search engine marketing (SEM), paid advertising (PPC) and social media. It’s often referred to as internet marketing, online marketing or web marketing.

Although these advertising tools are not that difficult to learn, it does take time and effort to implement effectively. It’s almost impossible to have a successful online presence without a good digital marketing strategy. If you’re concerned your business is not achieving the best online results, it may be time to re-examine your digital marketing mix. Continue reading

7 Social Media Marketing Myths Debunked

social media marketing

Despite what some may have thought a few years ago, social media marketing has undeniably become a major factor in digital marketing. Regardless of your business type, it’s one of the easiest ways to find, contact and convert potential customers. Any company can effectively use social media for their marketing activities, whether it’s maintaining a brand presence, creating brand awareness or to simply show off your product.

It’s often worth ensuring that your employees understand how social media works with all their nuances before deciding on a marketing strategy. Even with all the benefits of social media marketing, there are a few myths we’d like to clear up. Continue reading

5 Reasons Why Web Development Is Still Important

web development

Contrary to what some may believe, web development is still an extremely vital part of any marketing strategy. A common belief today is that social media platforms have replaced the need for a conventional website but that simply is not the case.

It’s true that in recent years there has been a shift toward online interactions with social media sites, mobile devices and apps topping the charts. As a result, the way people access the web to shop, chat and find information has also changed dramatically. Businesses of all shapes and sizes have had to adapt their web presence to stay in front of their consumers.

So with all the digital and social advancements, why is web development still important? Continue reading

Avoid These Social Media Mistakes Like The Plague

social media mistakes

Most of us should know by now the importance of social media in nearly every marketing strategy. But what people don’t always highlight is the common social media mistakes you need to avoid. Although many businesses realise the value of social media marketing, not all of them use this tactic effectively.

Social media is not a shotgun approach shooting at every target hoping to hit something. The modern marketing approach should be composed, strategic and super-efficient. Mistakes are likely to happen but how you prepare for and react can be the difference between success and disaster. Continue reading