Digital Marketing And SEO: Blog Series Part One

digital marketing blog series

If you really think about it, the term digital marketing may seem misleading. For those who don’t know, digital marketing is not just about the internet, SEO or social media. Fact is, there are essentially two types of digital marketing; online and offline marketing. And within each of those, there are even more elements and categories to consider.

Among others, digital marketing include websites, search engine optimisation (SEO), search engine marketing (SEM), paid advertising (PPC) and social media. While it certainly is about promoting products or services through digital technologies, it also involves display advertising and other forms of media, online or offline.

Bear with us as we explain what you need to know about digital marketing. It’s such an interesting topic that we decided to do a blog series looking at the pillars of digital marketing. Continue reading

How LinkedIn Can Help Grow Your Business

LinkedIn

LinkedIn has been around for some time now and, boy, have they grown. Looking back just four years, LinkedIn had 250 million members where today that number is around 562 million. That is more than double the subscribers in a short space of time.

Not only is it one of the most popular social media networks, it’s also one of the top performing B2B channels. For individuals in any business, having a page to showcase your work experience is essential to increase your business exposure. Once you get more familiar with the app, you’ll never look back. Continue reading

How Remarketing Works And Benefits Your Business

remarketing

Many of you will have experienced all the trials and tribulations associated with web traffic but no conversions. There is nothing quite as frustrating especially if you know your digital marketing strategy is fully optimised. Fact is, it’s more common than you might think but there is a solution and it’s called, ‘remarketing’.

There are many reasons why people don’t buy on their first visit and it’s not always your fault. Some may just be surfing the web while others could have clicked the wrong button and forgot how to get back to your site. Anything is possible but it’s best to be prepared for all eventualities. You won’t always know the reason behind their decisions but an effective remarketing campaign can help get your visitors back. Continue reading

Keyword Research and Digital Marketing

keyword research

In our last blog on Top Social Media Tips we spoke about the importance of content marketing. Along the same digital marketing vein is keyword research. Without keywords, SEO does not exist. Keywords are like a roadmap for your SEO campaigns as they tell you where to go and whether or not you’re making progress. They also help you identify thoughts, fears and needs of your target audience.

Putting it plainly, keyword research is market research for the 21st century. Before we dive in, let’s see how the internet and search engines came to be the powerful tools they are today. Continue reading