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Posts By: Jacques Van Den Wijngaerd

Digital Marketing Techniques For Online Success

Let’s face it, digital marketing includes so many different functions that a simple definition doesn’t do it justice. That said,…

  • Buyer Personas

Email Marketing Mistakes And How To Avoid Them

Email marketing remains one of the most effective ways of connecting with people regardless of what device they use. It’s…

  • Business Growth

How Marketing Automation Works And Benefits Your Business

Some misconceptions about marketing automation couldn’t be further from the truth. Although it’s understandable why people could get the wrong…

  • Analytics

New Era For Email Marketing With GDPR And BIMI

Most digital marketers know by now that General Data Protection Regulations (GDPR) will take effect in May 2018. It will…

  • Buyer Personas

Common Types of Market Segmentation – Part 2

Market segmentation is a process of dividing the market of potential customers into different groups based on certain characteristics. In fact,…

  • Analytics

The Basics Behind Market Segmentation – Part 1

Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers or segments. Segmentation is based on…

  • Business Growth

5 Reasons Why Web Development Is Still Important

Contrary to what some may believe, web development is still an extremely vital part of any marketing strategy. A common…

  • Business Growth

Essential eCommerce Trends In 2018

We can all agree that eCommerce has gone beyond an online purchase into more interactions relying on technology to move…

  • Business Growth

7 Ways To Master Email Marketing in 2018

A new year gives the opportunity to tell your story in a different way and perfect your business strategy. Email…

  • Analytics

Mastering The Marketing Funnel For Business Growth

When it comes to successfully managing and improving your marketing and sales results, the very first step before measuring anything…

  • Analytics

4 Key Social Media Trends In 2018

Where has this year gone? It’s already December and with Christmas just around the corner, have you even considered marketing…

  • Content Marketing

Back to Basics: Fundamentals of a Successful Marketing Email

Creating a successful marketing email is more important than ever before. So much data is out there with even more…

  • Analytics
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