Digital Marketing Strategy: Five Reasons Why You Need One

digital marketing strategy

Many businesses ask the same question as to where they should start when developing a digital marketing strategy. The ever-growing competition, globalisation and the internet provide customers with more products, easier and faster than ever. There are so many great digital marketing techniques such as search, social, email marketing and marketing automation. How do some companies still not have an integrated plan to acquire and retain customers?

Getting your digital marketing strategy just right can be challenging but it’s worth the effort. Don’t lose out to the competition by thinking your business doesn’t need a sound digital marketing strategy. You’ll see that a little bit of effort is well worth it in the end! Continue reading

Digital Marketing Techniques For Online Success

digital marketing

Let’s face it, digital marketing includes so many different functions that a simple definition doesn’t do it justice. That said, we feel that this explanation is a great place to start.

Digital marketing is the use of technology to reach potential customers by promoting brands through all forms of digital advertising. Among others, digital advertising include websites, search engine optimisation (SEO), search engine marketing (SEM), paid advertising (PPC) and social media. It’s often referred to as internet marketing, online marketing or web marketing.

Although these advertising tools are not that difficult to learn, it does take time and effort to implement effectively. It’s almost impossible to have a successful online presence without a good digital marketing strategy. If you’re concerned your business is not achieving the best online results, it may be time to re-examine your digital marketing mix. Continue reading

Basic Guide: 5 Essential SEO Tips To Boost Your Rankings

SEO Tips

SEO or Search Engine Optimisation has been a vital cog in the digital world for some time. Although we’ve all probably heard so-called experts claim that SEO is unnecessary, it couldn’t be further from the truth. SEO is possibly one of the greatest marketing tools available, at least in terms of ROI.

Good on-site SEO combined with quality and relevant content distributed across your online channels will generate organic search results. Continue reading

How Marketing Automation Works And Benefits Your Business

marketing automation

Some misconceptions about marketing automation couldn’t be further from the truth. Although it’s understandable why people could get the wrong impression, it definitely is not Spam nor is it ‘just email marketing’. Marketing automation is so much more than meets the eye. The concept in itself is sometimes difficult to explain even if you work with it all day, every day. At first glance it may seem simple enough but once you dig a little deeper, it can prove challenging.

Before we get started, let’s just make one thing clear – the word ‘automation’ doesn’t mean you can simply set and forget your digital marketing campaigns. In fact, it is the very collaboration Continue reading