In today’s world of Internet prowess, a non-negotiable concept is web development. This extends to everyone regardless of whether you are an international conglomerate or a small start-up. While there is so much information online to help you learn web development, doing it yourself may not deliver the desired results.

Considering that a website is a representation of your business, using a friend or colleague who sort-of knows how to design a website is probably not ideal. You should always opt for professional web design to truly impress your visitors with a fully-functioning, SEO-friendly website.

If you haven’t yet, here are a few reasons why you should hire a professional web development company. After all, don’t you want to stand out from the rest? Don’t you want to do everything in your power to take your business to the next level?

Professional Web Development Makes Your Site Unique

Unless you are a web developer, your design skills don’t match that of a professional. Furthermore, a web development template you think is brilliant for your business is also available to many others. This means that if you choose a pre-made template, you will have a website that everyone has seen somewhere before.

The secret to online success is a website that stands out in the large pool of existing sites. Thing is, with these DIY templates, you simply cannot achieve uniqueness. Web development professionals, like WSI eMarketing, have all the necessary tools and skills to create your website from scratch.

This will result in your business having a unique and fully-functional website designed to capture attention while offering exceptional visitor experience. Thanks to professional web developers, you will get the added benefit of reducing bounce rates, generating quality leads and higher conversion rates.

Websites Are More Than Just Design Work

Creating websites obviously involves design work but it’s more than that. You can quickly and easily get carried away with the aesthetics while forgetting about functionality. With a professional web development agency, you can avoid these costly mistakes.

With effective web development tactics in place, developers are able to create a website unique to your brand. Some of the important elements include video background, strategically placed images, call-to-action buttons and even live chat among others. By using a professional, you won’t run the risk of sacrificing functionality over visual appeal.

Recommended: ‘How To Add Live Chat To Your Website

Web Development And SEO

Good web development involves a fully optimised website that plays a vital function in attracting search engine traffic. Remember, consumers are looking for information by using keywords in Google and other search engines. Do you know how to optimise your website properly to maximise lead generation?

Website Optimisation

Besides creating quality SEO-friendly content, you also need to take into account page load speed, on-page and off-page SEO. Eliminating any obstacles that may deter people from visiting and recommending your site is something that a professional web developer can accomplish. If, for example, your website takes an age to load, users will simply leave and go to a competitor with fast load speed instead.

At the same time, if users find it difficult to add or remove items from the cart or navigating countless, unorganised pages, cart abandonment will increase. With professional web development services, you will get a fully optimised website for better online visibility that can seamlessly capture the attention of potential new and existing customers.

Keep Updated On Changing Trends

Web development is not a one-off exercise and should be regarded as an ongoing investment. As with everything else in the world, new trends will emerge and you will be left behind without the right knowledge and skills. Missing out on certain trends could negatively impact your website’s performance and, ultimately, your bottom line.

A good example is that more users favour mobile devices over desktop. This means that brands without a mobile-friendly website will undoubtedly lose out as customers won’t be able to view their site properly across multiple devices.

You could easily forget this important step if you do everything yourself whereas a professional web developer will know about all the important trends. Furthermore, a professional web development company will save you time and money in the long run. It will also show your audience that you take business (and their online experience) seriously.

Good Web Development And Search Engine Results

Search engines are limited in how they crawl the web and interpret content. Websites don’t look the same to humans as they do for search engines and that means you must make sure your site is correctly optimised to improve your visibility in search results.

Good on-site SEO combined with quality and relevant content across all of your online channels will help generate organic search results. While paid search advertising is the only way to achieve almost immediate ranking results, SEO remains the most crucial element in terms of longevity.

SEO involves more than just keywords, synonyms and content marketing. In fact, there are numerous technical aspects that help determine where pages will rank. Here is a compelling article outlining 7 Key Steps To Successful Website Development.  

Top Tip:

Good web development is an investment, particularly for an eCommerce business. It allows for quick and simple purchasing and repurchasing while offering effective online customer support and interaction.

Final Thoughts On Web Development

Businesses underestimate the importance of effective search engine optimisation (SEO) especially when it comes to web development. Remember that SEO is not a standalone feature which should be implemented during the build and not added in later. It’s integral to the web development process which involves designing a website for search marketing and lead generation purposes.

If you are serious about being successful in the world of digital marketing, don’t neglect your business website. Some would even go as far as stating that it’s possibly your most valuable online asset. Need help with your online marketing strategy and web development in 2020? Get in touch with WSI eMarketing for a FREE consultation.

We also specialise in several areas including PPC, content marketing, SEO, social media marketing and marketing automation among others.

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