Marketing automation has gained considerable traction over the last few years and for good reason. It’s a powerful solution to help businesses grow by streamlining, automating and monitoring all marketing efforts. The most important aspect to always remember is a customer-first mindset. Your customer’s needs and wants are the focus point, not what you want them to buy or do. Continue reading
We can all agree that knowledge of your buyers is vital when making informed sales and marketing decisions. Targeting specific audiences with relevant messages is essential, but where does the information come from and how do you use it? Buyer personas are one way this can be achieved. It’s a combination of information and attributes unique to a specific target audience. Along with the buyer’s journey, personas are invaluable to inbound marketing. Continue reading
Blogs, social media and video are all parts of the digital marketing mix and they’re all aimed at increasing engagement. Engagement, which if successful can bring increased interest, brand awareness and loyalty and ultimately – sales!
So how do you get people to engage with you in a digital world? Well, one of the main areas is content. You may already know about content marketing and its importance in the online world. You may already have a blog and share the posts on social media, but have you really thought about the content you’re putting out there? Is it talking to the right people? Is it saying the right thing? Continue reading
Before we go on to talk about what Marketing Automation is, let’s just clear up what Marketing Automation is not.
- It’s not a great way to produce mass generated generic messages to your whole contact list
- It’s not a system that allows you to press one button and it does everything for you
- It’s not a quick way to reduce your headcount in the marketing department
Automation, in this context does not mean ‘no work’ or ‘no input needed’. Continue reading
Generating a consistent flow of new leads can be a daunting task. Heck, we built a business from the ground up, so we understand. No matter the size of your business, company or team, it’s difficult to setup an automated lead generation pipeline, but make no mistake – that’s the dream.
For many business owners and marketers, generating leads can feel like an impossible task. Often it’s because so much is at stake with the health of the business depending on those leads.
One of our favorite lead generation tricks is Continue reading
Far and away, the best thing about landing pages – whether you already have them or are just getting started – is their ability to help you convert more leads without increasing traffic by a single website visitor. Consider that in most cases, increasing your website’s conversion rate by a measly 1% will improve your bottom line more than doubling your website’s traffic numbers. Continue reading