Is your website still converting leads into sales? With the explosion of social media and the huge reach it can have in terms of marketing it’s easy to understand why some businesses have let the effectiveness of their website slip on to the back burner.  10 years ago the big question on everyone’s lips was [...]

Local SEO: The removal of third party reviews from Google places pages has had quite an impact on local SEO.  Previously people had many reviews sucked in from other directories and review sites like Trip Advisor, Yelp etc. which helped push their listings up the search engine rankings.  Now that these have been stripped out [...]

Good reviews can be difficult to come by as experience tells us that the people who tend to be motivated to write a review are those that have had a negative experience.  However, research shows that positive reviews on a company are a big influencer for online shoppers when deciding whether or not to buy.  [...]

Social Media Marketing and the use of channels like Facebook, Twitter, LinkedIn etc. is continuously evolving and can be daunting for many businesses whatever their size.  The speed at which new Social Media channels appear, for example, Google + and Pinterest, or that existing ones change can put many people off tackling the issue of [...]

More buying decisions today are based on online reviews, and your existing client’s words of praise about your products and services can have a major psychological influence on potential customers.  In fact, online shoppers say that reviews and ratings have a bigger influence on their decision to purchase than any other factor, so a negative [...]

With the increasing popularity of social networking websites such as Facebook, Twitter and LinkedIn, you might be forgiven for thinking email marketing has had its day? The reality however, is that email is still going strong and continues to play a key role in our business and personal relationships. There’s no question that social media [...]