This year hasn’t been what anyone expected but it is reality and the sooner we can all move on, the better. We are, of course, referring to the impact of Covid-19 on the global economy and how it has sped up remote working opportunities.
The global pandemic has forced many businesses to close their doors and encourage people to work remotely. For now, it seems to have helped ease the burden but there are several obstacles businesses must overcome to ensure the success of a remote working culture.
Writing a consistently high-quality blog isn’t as easy as you may think. It involves so much more than simply putting it online and waiting for customers to magically appear. This is essentially one of the many blogging mistakes people make all too often. Truth is, blogging is one of the best ways to drive inbound traffic and convert visitors into potential customers. It really should be a top priority in your marketing strategy.
In today’s mobile-driven world, one of the most challenging issues for business owners is to stay relevant. If your brand doesn’t show up on a search when people are looking in a specific area, you will miss out on a large number of potential customers. This is where hyperlocal marketing or hyperlocal targeting can significantly help brands re-focus their efforts.
As a business owner, it’s important to understand your customer success journey as it will have a profound and direct impact on your brand. While there are several overly complicated definitions of a customer success journey, it all comes down to ‘delivering exceptional outcomes and experiences while being able to accurately measure results.’
Customers are often anxious when making an online purchasing decision but it involves more than saving a few quid. There is intent behind every purchase and customers need help making the right choice. Getting your message across to the right people and encouraging them to take action is all part of creating a customer success journey.