Whether you’re a blogger or a business building up your follower base, a good quality email list is vital. While email marketing remains a valuable weapon in your arsenal, it’s only as good as your content and subscriber list.
Before we get started, remember to follow best practice according to GDPR and the CAN-SPAM Act. We covered email marketing rules and regulations in a previous article which you can find here. This also goes hand-in-hand with creating opt-in forms that give visitors the opportunity to agree to receive email communications from you.
Email marketing is incredibly powerful offering exceptional flexibility but there are several legal guidelines you should know about. That’s right, we are referring to GDPR and the CAN-SPAM Act. While the focus may be on all the rules, they can actually help you manage your mailing list more effectively.
There is so much you can do to tailor your email marketing strategy but before we get to that, it’s important to learn the relevant laws to make sure you comply. Getting subscribers to explicitly opt-in (give permission) to send emails is only the tip of the iceberg. From a business’ perspective and that of your customers, it’s the right thing to do.
One of the biggest challenges businesses face today is creating quality evergreen content. Whether it’s how-to articles, videos, product reviews, listicles or tips, you need content that will consistently keep the audience engaged while lighting up your SEO ratings. Lacklustre research and poor writing is a sure way of losing customers so make sure you put in the effort.
Creating evergreen content should be taken seriously and if you can’t do it properly, rather don’t do it at all. While it may take a bit longer, evergreen content is always worth it in the end. Here are a few tips and tricks you need to create viral, evergreen content.
The world of mobile continues to grow as Internet connectivity is improving while smartphones are getting smarter. Does your brand have a truly mobile-friendly website?
In today’s fast-paced digital world, technology is continuously advancing which creates opportunities for instantly accessible information. This leaves consumers eager to find more and more information about products, services and brands in general. With all the available mobile technologies, everyone wants instant access to information regardless of where they are located or the type of device they have.