When it comes to successfully managing and improving your marketing and sales results, the very first step before measuring anything is to establish a marketing funnel blueprint. After all, according to a quote by H. James Harrington, “Measurement is the first step that leads to control and eventually to improvement.” Continue reading
Where has this year gone? It’s already December and with Christmas just around the corner, have you even considered marketing and social media trends for 2018? No-one wants to be behind the eight-ball but you also don’t want to invest in something that may not stick around. Knowing what is relevant to your business and the trends that lie ahead are of the utmost importance.
Brands are doing everything they can to grab the attention of their audience but each year it gets more challenging. Competition grows daily while our attention span decreases where companies now only have 8 seconds to connect. It’s no surprise really considering users scroll through 300 feet of content every day. So how can your brand keep ahead of the curve and plan for 2018? Continue reading
In today’s evolving digital world, it’s important that customers who visit your website or blog convert into paying customers. It’s no easy feat to increase conversions while maximising the ROI of your marketing efforts but applying simple psychology can help a great deal.
Conversion rate optimization (CRO) is not lead generation per se but more about increasing the rate of existing customers visiting your site and taking an action. It’s the process of increasing and optimising the number of customers that convert after landing on your website. The question is, how do you get a customer to convert? Continue reading
Creating a successful marketing email is more important than ever before. So much data is out there with even more companies fighting to get our attention. Most marketers should know to never blast their list but surprisingly it still happens. Email marketing should be used to target a specific audience with relevant, interesting and helpful content. It should pique interest and drive engagement; not just get the word out.
In this article, we’ll show you how to get the most out of your marketing email whether you’re Continue reading