Simple COVID-19 Marketing Tips

COVID-19 marketing

We are undoubtedly in unchartered territory as the coronavirus continues to wreak havoc across the globe. While finances might be a concern for many, completely cutting your marketing budget to save money is like stopping a clock to save time. In this article, we share COVID-19 marketing advice to help your business remain top of mind during the lockdown.

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Things To Do During The COVID-19 Lockdown

COVID-19 lockdown

With everything seemingly at a standstill as most are adhering to the COVID-19 lockdown, how do you stay busy? The situation may be slightly different for people working from home but not so much for those on furlough. Without having to do any work and not being allowed to travel, it’s time to get creative.  

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Tips And Tricks For Working Remotely

working remotely

Technology has allowed many people to work from home but the trend hasn’t reached the level it could. Working remotely has mostly been associated with digital nomads travelling the world whilst staying connected, but all that has changed.

Until now, working remotely has been an occasional treat for many office-based workers but millions of people have been asked to work from home. This was a necessary step considering the unprecedented times of uncertainty we face around the coronavirus (COVID-19) outbreak.

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Marketing Automation And The Personalisation Effect

marketing automation

Whether we like to admit it or not, automation plays a major role in our 21st-century lives. From marketing automation and email apps to Siri and Alexa helping us schedule our calendars to smart homes turning our lights on and off. Not to mention the technology that enables your car to almost park itself or remind you of a vehicle in the blind spot.

If we accept that automation is in our personal lives, why are so few companies really optimising it for business? It comes down to the simple fact that business owners want to be in control. They want to create, manage and adapt customer experiences themselves as some believe that marketing automation is less personable.

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