Pay-per-click campaigns (PPC) are often difficult to analyse as so much data is generated at a rapid pace. Not only is the sheer amount of data challenging but you also need to understand what to look at first, and how that information can help your brand achieve success.
Whether you are organising an event, a conference, promoting a brand, announcing a promotion or selling a product, hashtags can be particularly helpful. However, not everyone knows exactly what they are, how to use them effectively or the consequences of misusing them.
Millions of websites from small, medium and large businesses around the world are vying for a top spot on Google search results pages. However, achieving a high ranking can be challenging as several SEO mistakes can seriously damage your marketing efforts.
This year hasn’t been what anyone expected but it is reality and the sooner we can all move on, the better. We are, of course, referring to the impact of Covid-19 on the global economy and how it has sped up remote working opportunities.
The global pandemic has forced many businesses to close their doors and encourage people to work remotely. For now, it seems to have helped ease the burden but there are several obstacles businesses must overcome to ensure the success of a remote working culture.