In case you missed it, last week we spoke about the webinar from WSI with Conversion Rate Optimisation expert, Marty Greif. Part one of the blog series introduced some handy tips on landing page optimisation with compelling examples and additional links. Now, in part two, we take a closer look at what many marketers do wrong and what you can do to improve your landing pages.
WSI has created a webinar series that will run over the next few months. The most recent was a webinar hosted by Conversion Rate Optimisation expert, Marty Greif. He explained in detail the importance of good quality landing pages and the impact it has on lead generation.
As well as tips on how to create high-converting landing pages, he covered several other important insights. This includes what landing pages are, understanding their value and what many brands do wrong.
Writing good website content can be a fickle business as you only have 15 seconds to grab the reader’s attention. That means getting to the point without fussing about too much.
Whether you’re new to writing website content or an experienced professional, there’s always something to learn with web copy as grabbing attention early on is just the beginning. In this article, you’ll discover how to make your main website pages stand out so they can attract, interest and convert visitors into customers.
SEO requirements change frequently and that means finding ways to keep your search rankings up there. You need to know what to focus on and how to fix something that could be impacting your brand’s visibility. With more than 200 SEO ranking factors, which ones are more important?