5 Top Tips to Improve your Landing Page Conversion Rate

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When marketing your website it is easy to focus on driving traffic rather than working to improve your conversion rate. There are many steps you can take to help optimise your website’s landing page for converting visitors, without affecting your advertising budget.

Here are our 5 top tips to improve your landing pages

1. Set Clear Objectives

Whether you want to increase online sales, encourage people to sign up to your newsletter or simply gain brand exposure online, having an objective set will help you ensure your campaign is effective. Continue reading →

7 elements of an optimized Pay-Per-Click campaign

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Pay-Per-Click adverts are a great way to gain qualified traffic to your website or landing page with immediate effect, both nationally and locally. However, like all marketing activity campaigns should be carefully managed to avoid wasting your ad budget.

By combining the following 7 elements you can ensure your Pay-Per-Click campaign is properly optimised:

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Using Web Analytics to Improve Online Sales

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If you are monitoring your website traffic only to see how many visitors you’re getting; you are missing out on a wealth of information that can be used to assess and improve your online customer conversion rate.

Here are five key measurements that will help identify your website’s strengths and weaknesses. Continue reading →

What is Google Panda and Penguin – And How To Avoid Being Impacted

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In a pursuit to serve the most original, relevant and high-quality content to search engine users, Google is continually looking for ways to improve their search algorithm. Panda and Penguin are two Google algorithm updates, known for the dramatic impact they’ve had on thousands of websites and blogs.

These algorithm updates changed the way in which Google ranks websites and in turn, they revolutionized Search Engine Optimization practices forevermore. Continue reading →

8 Top Tips for a Successful Pay Per Click / PPC Campaign

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PPC Campaign graphicPay Per Click (PPC) marketing is one of the most measurable forms of advertising and allows advertisers to track the activity from an ad through to conversion.  It is also one of the quickest and most direct ways of driving qualified traffic to your website. However, a PPC campaign needs to be carefully thought out and managed if you are to avoid the costly mistakes of overspending or targeting the wrong audience.

Here are our 8 top tips for a successful PPC campaign

1. Set an objective

For most this will be increased sales generally, but for some the objective of a PPC campaign may be to capture data by sign up to newsletters etc., or to sell a specific product or service or to create telephone quotes.  Whatever the aim, if you have a clear objective it will allow you to keep a clear focus. Continue reading →

3 Top Tips for Video Content Marketing

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A few years ago the use of video in marketing was seen as either a novelty or an elite and expensive marketing tool for larger companies. There were those that also thought that video content marketing could only be a useful tool for B2C businesses. But videos are just another way of getting your marketing content out there and more and more B2B businesses are using it.

In fact more than 72 hours of video are uploaded to You Tube every minute and over 4 billion hours of video are watched each month. Yes, some of that will be the cute kittens and ultimate fail videos, but an increasing percentage of those hours viewed are on business videos.

Given the choice of reading a page of text or viewing the same information on a short video people much prefer to view the video – I know I do. In our increasingly busy lives, where we’re watching and reading things on the go on mobile devices and in between meetings, sitting back and letting a video do the work is always going to be the easier option. Continue reading →