Avoid These Social Media Mistakes Like The Plague

social media mistakes

Most of us should know by now the importance of social media in nearly every marketing strategy. But what people don’t always highlight is the common social media mistakes you need to avoid. Although many businesses realise the value of social media marketing, not all of them use this tactic effectively.

Social media is not a shotgun approach shooting at every target hoping to hit something. The modern marketing approach should be composed, strategic and super-efficient. Mistakes are likely to happen but how you prepare for and react can be the difference between success and disaster. Continue reading

5 Elements for Successful Inbound Marketing

inbound marketing

The marketplace is getting more crowded by the day and standing out is harder than ever. Inbound marketing is certainly a tactic that can help as it focuses on being found instead of aggressively pursuing leads.

Marketers used to ‘shout’ about their products and services to get noticed and it was all about headlines and the company. Digital marketing and social media have considerably changed consumer behaviour. TV ads, cold-calling, and direct mail have mostly been replaced with social media and content marketing. It’s no longer about simply selling something to your customer but more about helping them find what they are looking for.

Inbound Marketing: The Buyer-Centric Approach

Businesses want traffic, leads and customers but it’s important to treat each prospect as an individual. Not everyone will be at the same stage within the buying cycle which means it’s not one size fits all and the context of communication is key.

Inbound marketing/marketing automation allows a holistic view of your contacts. You can see what they’re up to, what social sites they visit, if they like or share content or download your offers. This gives you the ability to work out where they are in the buyer’s journey and subsequently segment and personalise your content.

Individually each element works well but when used together, it is incredibly powerful. Here is our breakdown of the 5 Key Inbound Marketing Elements.

  1. Content and Content Marketing

As the old cliché goes, ‘Content is King’, there really is no denying the validity of this statement. Good content brings the internet to life and highlights your marketing efforts. With a little creativity, content can be used across multiple channels and in a number of ways. Some examples include blogs, white papers, infographics, webinars, videos and even podcasts.

Let’s face it, what is the internet without content?

  1. Email Marketing

Some may feel that email marketing is old-school but statistics show otherwise. In fact, it’s still one of the most successful forms of marketing in terms of budget versus conversion. Did you know that a June 2016 study revealed that emails have an average of 122% ROI? This is four times higher than even social media and paid search.

A good email marketing campaign can lay the foundation for a successful campaign and there are a number of email platforms. Mailchimp and Constant Contact are two examples but if you’re looking for a marketing automation tool, consider SharpSpring as an affordable and top quality option. Good platforms generally include an email sender with behaviour based tracking capabilities, a CRM, landing page builder, dynamic forms and much more. It allows you to fully maximise all your marketing efforts in one system with the ability to accurately determine your ROI.

  1. Design and User Experience

Seen as the glue that binds all the inbound marketing elements together, good design and user experience are fundamentally important. Your brand identity needs to stand out with well-designed content, and mobile-friendliness is essential. Design and user experience go hand-in-hand. It needs to be interesting, simple and your audience want to be informed. Don’t take them on a 10-page tour if all they want is the price of an item. They will lose interest and find another website.

  1. Search Engine Optimisation

Good on-site SEO combined with good quality, relevant content distributed across your online channels will bring good organic search results. Achieving rankings through organic SEO is not something that will happen overnight though and will take time and effort. Search engines want to deliver trustworthy, relevant results when people search for information which is great for consumers and if you’re employing the right SEO tactics, then it’s great for business too.

Take a look at these 7 SEO strategies. They haven’t changed much over time but are still highly effective.

  1. Social Media

Modern marketing would not be possible without social media. It has the power to spread your brand message well beyond your community. Valuable and powerful content will remain top of mind with your audience and if they like it, they’ll share it faster than you can generate leads.

If you need help understanding Inbound Marketing, SEO and Campaigns please get in touch. We’d love to hear from you.

7 Social Media Secrets Every Marketer Should Know

social media

More businesses are adding social media to their marketing arsenal and for good reason. It’s an important feature that can help your business successfully reach its objectives. Social media is an engagement channel for brand awareness, promotions, customer loyalty and even boost sales.

It really is no surprise that social media is one of the most powerful marketing tools to date. Last year there were a reported 2.3 billion active users and more than 1.9 billion mobile users worldwide. These numbers are staggering and are still growing by the day. It’s never too late to start so if your business is struggling to find a social footprint, this post is just for you. Here are a few things you can start implementing today. Continue reading

How To Maximise Lead Generation: Free eBook

lead generation

Many business owners and marketers see lead generation as an impossible task and often because so much is at stake. After all, the health of your business depends on those leads as they are the metric you rely on. More leads mean more sales.

The epitome of a successful marketing and lead generation campaign is achieving 100% conversion rate but let’s be honest, that’s more of a pipedream. On average, 75% of leads don’t convert into sales due to a poor lead nurturing process. The good news is, there are really good proven strategies that can dramatically boost your rates with minimal effort. Continue reading