7 Steps to Certain SEO Success

SEO search page graphicIn the world of SEO the (right) tactics that were being used years ago are still the things that work. Good on-site SEO combined with good quality, relevant content distributed across your online channels will bring good organic search results – eventually. Remember, achieving rankings through organic SEO is not something that will happen overnight; it takes time and effort. It is a marathon, not a sprint, and is something you have to keep doing. If you want quick and immediate rankings, then you need to consider paid search advertising.

Along the way there have been some people who have discovered loopholes that may have allowed them to claw their way up the organic search engine rankings quickly in the short term. But the truth is, as the search engines improved and got better at identifying those loopholes, those short term gains turned into very long term penalties for those that adopted the practices. Continue reading

Nick Koster talks to the Bristol RBN about the upcoming season

Nick_Koster1At the recent RBN held at the St Pierre Marriot Hotel and Country Club Bristol Rugby’s Nick Koster talked about rugby, charity and life after rugby.

The first thing everyone in the room wanted to know was How did everyone feel when they won the second leg of the championship play off, bringing them back to premiership rugby?

After an opening statement of ‘It was an incredible feeling” Nick went on to explain the feelings of the whole team long the way. “The championship is a tough competition and I think some people don’t realise how tough it is”. He went on to talk about a whole host of things that impact games in the championship that many people don’t give a second thought to. Things like, ground conditions, game tactics and sometimes, just how simply the fact that they are Bristol with a bigger budget makes a difference to the way that they are viewed by some opposition. Continue reading

Referee Malcom Miller on the parallels in business and rugby

At omalcom miller rugby and businessur recent event at the St Pierre Marriot Hotel and Country Club, Malcolm Miller gave us a good insight into the life of a society referee as well as some thought provoking insight into how his rugby crosses over into his daily business life.

In his ‘day job’ Malcolm is managing director of RTS Group, a learning and development training agency based in Wiltshire. An expanding business, it directly employs a team of 55, and also works with another couple of hundred freelance associates around the world. The business keeps Malcolm busy and it is currently expanding into China, so where exactly does he see the parallels in his life on and off the field?

To explain this Malcolm pulled a small booklet from his pocket – the law book. 26 Laws and the code of the game, which is the playing charter. “When I look at that and I look at my business” he said “And ask is there a parallel? Absolutely! Integrity, passion, solidarity, discipline and respect. If you can deliver that in a business and deliver it to your customers and your team, then you’re off to a flying start” Continue reading

SharpSpring Features, Marketing Automation for Small and Medium Businesses

Marketing Automation UK SharpSpring SME

Marketing Automation encompasses or affects almost all areas of Digital Marketing. With such a large task set and so much required of any platform trying to live up to the name it’s not surprising that Marketing Automation for small and medium businesses hasn’t been a realistic option until recently. SMEs are often forced to make do with pay-walled and watered down versions of popular Software As A Service (SAAS) offerings. Fortunately there are no pay walls blocking SharpSpring features or lengthy contracts hurting cash flow. SharpSpring has been designed and developed specifically for SMEs and Agencies, as such it provides maximum power for realistically affordable cost.  Continue reading

Building a Landing Page that converts

 

landing page conversion bannerDoes your digital advertising send your visitors to your home page as the starting point of their journey? If so, you could be wasting your digital advertising budget and ought to think again! A well architected landing page is much more likely to convert visitors into leads.

A dedicated landing page can be an extension of your campaign, ensuring that the focus of your visitor is kept clearly on the reason they clicked on your ad in the first place. There’s no reason for them to look around elsewhere trying to find more information and you achieve your ultimate goal – lead capture.

When building your landing page you need to have 3 things clear in your mind:

Continue reading

Marketing Automation and Social Selling

Marketing Automation and Social Selling

Marketing Automation and Social Selling

Social Selling is no longer a new buzzword, instead of introducing a completely new idea to people when talking about it we are simply discussing another technique for hitting targets. Marketing Automation and Social Selling are both far more powerful when combined with one another. With Marketing Automation now affordable for most SMEs it’s the perfect time to illustrate how the two go together.  Continue reading