Branding Guide For Small Business Owners

branding

Do you own a small business and are you struggling to get your brand out there? Looking to increase sales or build a larger loyal customer base? To be successful, you have to know how branding works and why it’s especially important for small businesses.

Truth is, the struggles of a small business are real and you are not alone. Heck, even your competitors have challenges they need to overcome just as you do. Good news is that you can fix (or avoid) most of these issues through branding which has several benefits which we will explore in this article.

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Web Development: Why You Need A Professional

web development

In today’s world of Internet prowess, a non-negotiable concept is web development. This extends to everyone regardless of whether you are an international conglomerate or a small start-up. While there is so much information online to help you learn web development, doing it yourself may not deliver the desired results.

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Steps To Create Pillar Content In 2020

pillar content

Consistently creating high-quality content is not easy but it is necessary if you want to be successful. To that end, pillar content is not something you can ignore and must be part of your business strategy. Not only will publishing quality blog posts or articles result in improving your SEO but it will also help you connect with your audience on a more personal level.

According to the Content Marketing Institute, 73% of B2B marketers think that blog posts and articles are the most effective content types. This refers to demand generation within the awareness stage of the customer’s journey (top of the sales funnel). In this article, we take a look at some easy-to-follow tips to generate quality pillar content.

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Digital Marketing Highlights Of 2019

digital marketing

It’s almost time to bid farewell to what has been a tremendously exciting year, perhaps not in terms of Brexit but certainly in the world of digital marketing. At the start of 2019, there were many predictions about the future of digital marketing and WSI also got on-board. Many of these mentions impact our industry and we had the privilege of sharing our expertise with you.

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