Back to Basics: Fundamentals of a Successful Marketing Email

marketing email

Creating a successful marketing email is more important than ever before. So much data is out there with even more companies fighting to get our attention. Most marketers should know to never blast their list but surprisingly it still happens. Email marketing should be used to target a specific audience with relevant, interesting and helpful content. It should pique interest and drive engagement; not just get the word out.

In this article, we’ll show you how to get the most out of your marketing email whether you’re Continue reading

5 Elements for Successful Inbound Marketing

inbound marketing

The marketplace is getting more crowded by the day and standing out is harder than ever. Inbound marketing is certainly a tactic that can help as it focuses on being found instead of aggressively pursuing leads.

Marketers used to ‘shout’ about their products and services to get noticed and it was all about headlines and the company. Digital marketing and social media have considerably changed consumer behaviour. TV ads, cold-calling, and direct mail have mostly been replaced with social media and content marketing. It’s no longer about simply selling something to your customer but more about helping them find what they are looking for. Continue reading

Harnessing the Power of Effective Lead Generation

lead generationWith the digital world growing exponentially, it’s not surprising that more than 40% of the world’s population uses the Internet in one way or another. In the right hands, finding potential customers in such a large online pool is a major advantage for any business. Effective lead generation results in a successful marketing campaign. Continue reading

Take Charge of Your Email Marketing Campaign

email marketingEmail marketing is still one of the most effective marketing strategies but it’s not as simple as writing an email and sending it. Our inboxes are constantly bombarded with marketing-type emails so it really needs to stand out. Email campaigns need a successful content marketing plan with enticing headlines that subscribers want to open and read. You can’t just send a weekly newsletter to your entire list and expect significant results. Continue reading