Web analytics tools collect and report data on how people interact and engage with your website. Understand these metrics will enable you to identify your most effective marketing channels and help you to gain a competitive advantage.
Reviewing the following 5 analytics reports will enable you to improve your overall customer experience, and increase sales.
1. Referring Sites Report
Knowing which websites and search engines refer traffic to you and what pages of your website they link to, will enable you to guide your content marketing strategy. It will also help you to allocate your ad budget effectively.
2. Content Engagement Report
Measuring visitor engagement is key to turning website visitors into leads. Knowing which topics and articles command the most attention and social shares, will give you direction for achieving your content creation objectives.
3. Landing Pages Report
The home page is no longer the only website entry point. Different campaigns will have different landing pages. Landing pages reports allow you to see what content is attracting the most traffic, and how visitors are interacting with your offers and lead capture processes.
4. Site Search Report
Often overlooked, a site search report will show you what visitors are looking for once they land on your site. As well as showing you what people are searching for it can highlight problem areas and give you insight to where website improvements need to be made. Site search reports will also help direct development for any future marketing campaigns.
5. Mobile Performance Report
The ever-increasing number of mobile users expect fast, reliable, and accessible web content. So understanding how your mobile audience interacts with your website is vital to delivering engaging content.
The most important website metrics are the ones that tie closely to business results – regularly reviewing these vital reports will enable you to significantly improve your marketing impact.
If you need assistance in achieving your online marketing goals, get in touch.