Most of us should know by now the importance of social media in nearly every marketing strategy. But what people don’t always highlight is the common social media mistakes you need to avoid. Although many businesses realise the value of social media marketing, not all of them use this tactic effectively.
Social media is not a shotgun approach shooting at every target hoping to hit something. The modern marketing approach should be composed, strategic and super-efficient. Mistakes are likely to happen but how you prepare for and react can be the difference between success and disaster. Continue reading →
Remarketing (also known as retargeting) is an incredibly powerful tool and should be used by all marketers. It’s a tactic that yields impressive and consistent results if implemented correctly. When it comes to online advertising though, not everyone is an expert which can lead to misconceptions about advertising methods.
What is exactly is Remarketing?
Remarketing uses online display advertising to retarget visitors who left your website without taking action. This includes subscribing to a service, purchasing a product or simply clicking on items you’re interested in. It essentially combines Search and Display to an extent and displays ads based on the visitor’s browsing history. The idea is to reinforce your message and hopefully drive them back to your site to re-engage with them. Continue reading →
With so many digital marketing options, what is the secret to reaching online success? How do you effectively increase leads and sales?
Paid search advertising offers many benefits and gives your business the chance to remain top-of-mind with potential customers. This includes new visitors interested in your business or those who have already visited but not yet made a purchase. Don’t assume that customers who never converted on your site are lost opportunities; perhaps they just weren’t ready to engage. But if you don’t do anything to get them back, they may never return. Continue reading →
If you haven’t read part 1 of our Common PPC Shortcomings series you can find it here. In our day to day work we find a large amount of PPC ads have similar faults. Often they are the kind of thing someone setting up their own ads wouldn’t think of. This also means these things aren’t asked of an agency so even if you’ve outsourced to a professional you may unfortunately still have these problems present in your PPC campaigns.
Part 2 focuses on extensions. Call Extensions, Sitelink Extensions and Location Extensions. If you’re not sure what any of those are then you need to read on! There’s a good chance you might be losing out because you haven’t asked for these things. The right extensions can have a huge effect on Click Through Rates across the board.