It’s almost time to bid farewell to what has been a tremendously exciting year, perhaps not in terms of Brexit but certainly in the world of digital marketing. At the start of 2019, there were many predictions about the future of digital marketing and WSI also got on-board. Many of these mentions impact our industry and we had the privilege of sharing our expertise with you.
We wrote several articles covering everything from email marketing, PPC, voice search, marketing automation, AI and social media. Today, the fast-paced, digitally-savvy world of technology affects our daily personal and business lives. Everyone should know more about what happened this year and how to prepare for digital marketing in 2020 and beyond.
Voice Search And Digital Marketing
If we consider how much technology has advanced in just the last five years, can you imagine what the next decade has in store? Content marketing strategies are becoming more advanced thanks to software, data analytics and the power of social media.
Connecting with the right audience has always been part of the approach but, along with personalisation, it’s become a crucial element for today’s business owners. Looking back at 2019, combining social media, quality content marketing, online advertising and voice search have proven to be hugely successful.
“The popularity of Alexa, Google Assistant, Cortana and Siri is a precursor of what’s to come and if your brand is not ready for it, you could lose out. Industry leaders predict that by 2020, between 20-50% of all online searches will be through voice.”
Read the full article here: ‘6 Top Content Marketing Strategies For 2019’
The rapid growth in digital marketing channels and devices have made it increasingly difficult for marketers to accurately target their prospects. When marketing automation is used correctly, it can be incredibly powerful for sales and marketing teams. It can help increase accuracy, productivity, record keeping and reporting among many others.
Over the last few years, marketing automation tools have advanced dramatically and we now see more affordable and advanced options. Looking at all the different software available today, there are systems specifically for small, medium and large businesses. Some even include a CRM system that can help a business reach its goals more effectively thanks to advanced segmentation and reporting features.
Recommended: ‘5 Awesome Benefits Of Marketing Automation’
Digital Marketing And SEO
In a world dominated by technology, digital marketing in the future will undoubtedly rely heavily on SEO. While it may take longer than PPC to make an impact, SEO is all about building brand awareness and online reputation organically using a variety of ranking factors. This includes quality content with relevant keywords or phrases, inbound and outbound links, page structure and overall website performance.
Even though algorithms change frequently, the overall concept of SEO and best practice remain steady. More people are searching on mobile than ever before and this trend is not going anywhere. The fact that there are better and more affordable devices out there further emphasises the importance of SEO for mobile and responsive design.
Related: ‘7 Deadly SEO Sins You Should Avoid’
Social Media Marketing And Artificial Intelligence
Today, our personal and business worlds rely on technology of some sort, regardless of what you do. We’ve all heard the talks about AI (Artificial Intelligence) and robotics displacing many human jobs and while it may not happen in the near future, it is certainly a more plausible scenario than it was a decade ago.
As technology advances at a record pace, it is only a matter of time until we see major developments across numerous sectors. In terms of using Artificial Intelligence in social media marketing, things may be a little different (at least for now).
Marketing and content teams need to consider several factors when writing catchy headlines, hashtags or compelling content. While there’s no denying that computers think faster and capture more data more accurately than their human counterparts, they cannot mimic the creativity of a person.
Recommended: ‘Artificial Intelligence And Social Media Marketing’
Emails have been used for a long time and they are not going anywhere either. Fact is, done right, emails remain one of the most powerful marketing weapons in your arsenal. The problem is that too many companies don’t adhere to the rules and regulations which have brought about stricter policies with GDPR and BIMI.
While technologies may change over time, the basis of good email marketing practice will largely remain unchanged. Some of the simplest email marketing tips you need to keep in mind include:
- Short and powerful subject lines
- Email content should highlight important information and strong calls-to-action
- Brands should conduct AB testing
- Choose email recipients wisely
- NEVER use purchased lists as the information is not guaranteed to be legitimate
Read the full article here: ‘Simple Email Marketing Tips For Better Open Rates’
Copywriting And PPC
As mentioned earlier, SEO is great for free traffic but it can sometimes take a while to rank well. Even when you do, PPC ads can reinforce your branding and drive even more traffic to your website. However powerful PPC might be, it doesn’t mean much without quality copywriting and this will continue in 2020.
Platforms like Google Ads only allow a limited number of characters to attract attention, generate interest and convince them to click. There may not be one specific winning formula but there are a few things you can do to improve your digital marketing efforts.
- Know The Needs Of Your Audience
- Conduct Extensive Keyword Research
- Talk To Your Target Audience, Not At Them
- Use Powerful Content And Strong Calls-To-Action
- Address Objections
- Include Numbers, Figures Or Statistics
- Be Different
- Emphasise Your Location
- Keep On Testing
Recommended: ‘9 Copywriting Tips To Power Up Your PPC Ads’
Need Help With Your 2020 Digital Marketing Strategy?
Visual and voice search are no longer figments of our imagination while video marketing will only continue on its upward trend. This, along with SEO, marketing automation and disruptive technologies, is your business ready for 2020?
Considering the importance and complexity of all the factors associated with digital marketing, you shouldn’t have to do it alone. Working with WSI eMarketing means you will benefit from working with an expert, reputable digital marketing agency with local and international marketing experience.
We specialise in several areas including PPC, content marketing, SEO, social media marketing and marketing automation among others. Visit our website for more information and request a FREE consultation.