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Posts Categorized: Pay per Click (PPC) Advertising

PPC Guide: Optimising Your Ad Campaigns

Pay-per-click campaigns (PPC) are often difficult to analyse as so much data is generated at a rapid pace. Not only…

  • Pay per Click (PPC) Advertising

6 Top Content Marketing Strategies For 2019

For some time now people have increasingly turned to the internet as their primary source of information. And why not,…

  • Analytics

Here’s What Happened With Google Ads In 2018

Digital marketing in itself is a broad term and consists of several elements. The world of Paid Ads (Google Ads)…

  • Digital Marketing

PPC Advertising: Blog Series Part 6

The primary goal for businesses is to make it easy for their customers to find them. While SEO, keywords and…

  • Digital Marketing

Search Engine Marketing: Blog Series Part 3

Search engine marketing attempts to increase visibility and relevant traffic to a brand’s website primarily through paid advertising (PPC). It…

  • Digital Marketing

Keyword Research and Digital Marketing

In our last blog on Top Social Media Tips we spoke about the importance of content marketing. Along the same…

  • Buyer Personas

What In The World Is Organic SEO?

We hear this question more often than one might think and today, we’ll reveal some of the basics. Organic SEO…

  • Analytics

Web Development and Search Engine Optimisation

An engaging website is essential to your online success and provides the hub for your digital marketing campaigns. Good web…

  • Buyer Personas

Digital Marketing Techniques For Online Success

Let’s face it, digital marketing includes so many different functions that a simple definition doesn’t do it justice. That said,…

  • Buyer Personas

Digital Marketing Metrics You Need To Start Measuring

Modern day marketing is mostly data driven, especially in terms of Digital Marketing. And with the ability to measure, track…

  • Analytics

Advanced Remarketing Techniques For Improved Results

Remarketing (also known as retargeting) is an incredibly powerful tool and should be used by all marketers. It’s a tactic…

  • Digital Marketing

Paid Search Advertising – A Winning Formula

With so many digital marketing options, what is the secret to reaching online success? How do you effectively increase leads…

  • Digital Advertising
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