A successful social media strategy is at the heart of digital marketing. It’s no surprise then that social media is one of the most powerful marketing tools to date. With so many customers and prospects on social media, it’s time to start engaging with them where they are. It’s no longer a part-time task and should be considered a vital business function for lead generation, nurturing and networking. Here are some important tips on developing a social media strategy suitable for you and your customers. Continue reading
Customer success marketing is often referred to as customer marketing, retention marketing or advocate marketing. It’s ultimately the combination of several departments within the business working together to achieve a common goal. The teams involved in this strategy include the product, marketing and customer success teams.
Marketers are encouraged to use technology and marketing budgets to deliver a pleasant, memorable customer experience from the first interaction and beyond. It’s essential that marketing and customer success teams work in harmony to increase brand awareness and build brand advocates.
Many marketers believe they will be responsible for the entire customer journey by 2020. The question one should ask then, is how do businesses align customer success and marketing for optimal results? Continue reading
Email marketing remains one of the most effective ways of connecting with people regardless of what device they use. It’s been proven time and time again to be a successful marketing tool showing impressive ROI. Not only that, email marketing does it all at a fraction of the cost compared to other digital marketing methods. However, with all the good, there are many examples of poor email marketing tactics which have led to widespread negativity.
Most marketers know that the golden rule to success in any business, when using any form of marketing, is to connect with customers. The personal connection is often lost through mismanaged customer data, irrelevant content and a general lack of understanding. Luckily, there is light at the end of the tunnel as most email marketing mistakes are relatively easy to fix. Continue reading
Some misconceptions about marketing automation couldn’t be further from the truth. Although it’s understandable why people could get the wrong impression, it definitely is not Spam nor is it ‘just email marketing’. Marketing automation is so much more than meets the eye. The concept in itself is sometimes difficult to explain even if you work with it all day, every day. At first glance it may seem simple enough but once you dig a little deeper, it can prove challenging.
Before we get started, let’s just make one thing clear – the word ‘automation’ doesn’t mean you can simply set and forget your digital marketing campaigns. In fact, it is the very collaboration Continue reading