SEO requirements change frequently and that means finding ways to keep your search rankings up there. You need to know what to focus on and how to fix something that could be impacting your brand’s visibility. With more than 200 SEO ranking factors, which ones are more important?
Looking to build a successful SEO campaign in 2020 and beyond? If you answered yes, you will undoubtedly need to make sure you stay up to date on the latest trends. One of the latest is the continued growth of social media in terms of SEO.
If your marketing team or digital marketing agency is not using social media to improve your SEO campaign, it’s going to be a long year. Anyone wanting to improve their SEO should be using social media. We look at a few simple reasons why a social media SEO campaign can be most effective.
Over the years we have seen an increased focus on off-page SEO techniques. However, it won’t help much without paying attention to on-page SEO. The way you optimise your web page can have a massive impact on its ability to rank well.
Being successful in organic search requires you to optimise a combination of factors that search engines consider important. This refers to technical, on-page and off-page SEO. Truth is, on-page SEO optimisation requires careful attention and it should be constantly prioritised.
In our last blog on Top Social Media Tips we spoke about the importance of content marketing. Along the same digital marketing vein is keyword research. Without keywords, SEO does not exist. Keywords are like a roadmap for your SEO campaigns as they tell you where to go and whether or not you’re making progress. They also help you identify thoughts, fears and needs of your target audience.
Putting it plainly, keyword research is market research for the 21st century. Before we dive in, let’s see how the internet and search engines came to be the powerful tools they are today. Continue reading