SEO Trends To Reign Supreme In 2019

SEO trends

Year-end is in sight and businesses around the world are starting to shift their focus more toward 2019. With the correct data, companies can use this time to reflect on last year and finalise next year’s marketing strategies. From social media and email marketing to PPC and SEO trends, it’s all about refining targets and setting goals.

The aim of any business should be to increase conversions and profit margins through an improved lead generation strategy. While that sounds pretty straightforward, it does involve some hard work and tough decisions for the New Year. The world is expanding at a rapid pace and people are becoming more tech-savvy. Customers are better informed in terms of digital marketing which means a winning SEO strategy for 2019 is essential. Continue reading

Lead Generation eBook: Top Tips, Tricks and Ideas

lead generation

Lead generation can be described as the process of attracting strangers or prospects and converting them into leads. These are people who have shown interest in your company’s products or services and are likely to make a purchase. A few examples of good lead generation tactics are job applications, blog posts, coupons, live events, webinars and other online content.

Many business owners and marketers consider lead generation a very difficult task, often because so much is at stake. After all, your business success depends largely on lead generation as more leads equal more sales.

While achieving 100% conversion rate may be the epitome of a successful marketing and lead generation campaign, it is almost impossible. Did you know that, on average, 75% of leads don’t convert into sales due to a poor lead nurturing process? The good news is, there are several proven strategies that can drastically improve your conversion rates with minimal effort (or budget). Continue reading

PPC Advertising: Blog Series Part 6

PPC

The primary goal for businesses is to make it easy for their customers to find them. While SEO, keywords and organic traffic contribute greatly, Pay Per Click (PPC) advertising is an incredibly valuable tactic. It’s a model of internet marketing involving bidding on keywords where advertisers pay a small fee every time one of their ads is clicked.

Where organic search is all about “earning” visits, paid search is a way to essentially buy visits to your website. Pay-per-click advertising involves bidding against other companies or sites for relevant keywords and keyword phrases. If your bid for a relevant search term is higher than a competitor’s, your page will appear above theirs in the sponsored links at the top of the search results page. An added benefit is Continue reading

Search Engine Marketing: Blog Series Part 3

search engine marketing

Search engine marketing attempts to increase visibility and relevant traffic to a brand’s website primarily through paid advertising (PPC). It goes hand-in-hand with organic SEO and can be extremely effective for increasing website traffic. With more consumers researching and shopping for products online, search engine marketing has become even more crucial.

You may recall that we looked at SEO in Part 1 and Part 2 of the blog series. Today, we hope to shed some light on search engine marketing and how to best implement these strategies. Continue reading