What is Marketing Automation?

marekting automation header imageBefore we go on to talk about what Marketing Automation is, let’s just clear up what Marketing Automation is not.

  • It’s not a great way to produce mass generated generic messages to your whole contact list
  • It’s not a system that allows you to press one button and it does everything for you
  • It’s not a quick way to reduce your headcount in the marketing department

Automation, in this context does not mean ‘no work’ or ‘no input needed’. Continue reading

Increase Your Profits With These 30 Lead-Gen Tips

Lead-Generation-eBookGenerating a consistent flow of new leads can be a daunting task. Heck, we built a business from the ground up, so we understand. No matter the size of your business, company or team, it’s difficult to setup an automated lead generation pipeline, but make no mistake – that’s the dream.

For many business owners and marketers, generating leads can feel like an impossible task. Often it’s because so much is at stake with the health of the business depending on those leads.

One of our favorite lead generation tricks is Continue reading

How to get the perfect Digital Marketing Mix

digitla marketing mix diagramAre you concerned you’re not achieving the best online results for your business?

Are you overwhelmed with the seemingly limitless choice of digital marketing options?

Then let’s simplify how to achieve the best digital marketing mix which will take your online results to the next level.

The following best practice digital marketing methods will generate growth by building on four key areas of focus:

  • insightful market research
  • effective customer acquisition
  • value added communications
  • lasting brand loyalty.

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7 Key Steps of Website Development

Steps Website Develoment

7 Key Steps of Website Develoment

Many business know they need a new or updated website but struggle to articulate what they need from that new website. Pointing out what’s wrong with the current website is a useful start but simply fixing what is wrong with an old website won’t lead to the best possible new website. In order to make creating a new website as simple as possible we’ve simplified the process into the 7 key steps of website development.

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