Building a Landing Page that converts

 

landing page conversion bannerDoes your digital advertising send your visitors to your home page as the starting point of their journey? If so, you could be wasting your digital advertising budget and ought to think again! A well architected landing page is much more likely to convert visitors into leads.

A dedicated landing page can be an extension of your campaign, ensuring that the focus of your visitor is kept clearly on the reason they clicked on your ad in the first place. There’s no reason for them to look around elsewhere trying to find more information and you achieve your ultimate goal – lead capture.

When building your landing page you need to have 3 things clear in your mind:

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Common PPC Shortcomings | Part 2

This is the second part of a 2 part post. You can access Part 1 here.

Common PPC Shortcomings 4-6

If you haven’t read part 1 of our Common PPC Shortcomings series you can find it here. In our day to day work we find a large amount of PPC ads have similar faults. Often they are the kind of thing someone setting up their own ads wouldn’t think of. This also means these things aren’t asked of an agency so even if you’ve outsourced to a professional you may unfortunately still have these problems present in your PPC campaigns.

Part 2 focuses on extensions. Call Extensions, Sitelink Extensions and Location Extensions. If you’re not sure what any of those are then you need to read on! There’s a good chance you might be losing out because you haven’t asked for these things. The right extensions can have a huge effect on Click Through Rates across the board.

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Do colours really make a difference on a landing page?

colour on Landing PagesWith 52% of users not returning to a website because of poor aesthetics, colour is a big part of marketing but knowing which colour is the right one for your business depends on your target audience.

So let’s look at which colours are best for your checkout process or landing page and what can help boost your conversion rate. Continue reading

7 Steps to Website Success

website successAn engaging mobile ready website is essential to your online success and provides the hub for your digital marketing campaigns. Your email or PPC campaigns are what drive your potential clients or customers to your website. When they land, your website needs to take those visitors and lead them by the hand, converting them into leads and ultimately buyers. So, there are some key things to consider when refreshing, redesigning or building your website from scratch.

Here are seven key steps that will help you achieve website success.

1: Discovery – Understand What You Need
Most websites have to achieve more than one goal and you may well have many marketing objectives; brand awareness, education and sales are just a few. It’s important to focus on what your customers and potential customers want. Understanding who your customers are and what they want from your site is essential. Using buyer personas is an ideal starting point to guide you in the right direction. Continue reading

Has Understanding Your Bounce Rate Got You Bouncing Off The Walls?

Bounce Rate Bad Good

Bounce Rate is an important metric when it comes to measuring the optimisation of your pages, blogs and ads. However it’s not as simple as just a ‘good’ and a ‘bad’ Bounce Rate. Depending on the type of page and the aim of it a ‘good’ Bounce Rate can vary wildly. The Bounce Rate tells you if visitors are staying on your website or if they’re leaving without taking a look around.

So What Exactly Is Bounce Rate?

A site visitor has ‘bounced’ if they leave your site after viewing only a single page. If a visitor bounces it suggests one of two things, either they’ve found exactly what they were looking for or they see nothing they’re looking for. Context is important when it comes to deciding whether your Bounce Rate is in the right ballpark. Continue reading

Six quick tips on how to increase landing page conversion rates

WebsitesIn this day in age, many businesses have an online presence, which is generally a website.

The overall objective of your website depends on the type of business you are in. It could be used to showcase past, present and future work, generate new business, or indeed, both.

With this said, those calls-to-action which are a key feature in your business communications, will ultimately be driving recipients to a relevant page on your website.

A landing page is a page on your website where traffic is being sent to fulfill a certain call to action or result. Check out this great infographic on how to create a landing page.

In essence, the traffic sent to your websites landing page will make you money. So how do we monetise these prospect, and existing, customers?
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