As we face an unprecedented healthcare crisis, the priorities of consumers around the globe are shifting rapidly. More than ever, brands need to be sensitive to consumers’ needs and think carefully about how to engage with consumers to help increase conversions while building brand trust. This is where native advertising can make a significant impact as it’s meant to be non-disruptive and more contextual.
Besides all the controversy over data security, Facebook remains the largest social network on the planet. While some brands choose not to use it for various reasons, it’s becoming increasingly difficult to ignore the impact it can have in the online business world.
If you want the right people to see your Facebook ads more frequently, you must consider using the Reach objective. Don’t worry, if you don’t know what that is, this blog is just for you. We’ll help you discover the full might of Facebook Reach Ads targeting the right custom audiences.
Getting your digital marketing strategy just right is often challenging but it’s something that every business needs. Once you see what it involves and what it can do for your brand, it will certainly be worth the effort. Considering the effect of globalisation, the increased number of competitors and the internet providing customers with more products, easier and faster; brands without a sound digital marketing strategy will likely fall behind.
As we’ve discussed before, successfully managing a digital marketing strategy requires frequent revisions to keep ahead of the curve. Technology keeps evolving and brands must keep up with all the latest trends to ensure they develop successful marketing tactics. Regardless of the product or service offering, your business needs a digital marketing strategy keeping in mind these four trends.
If you really think about it, the term digital marketing may seem misleading. For those who don’t know, digital marketing is not just about the internet, SEO or social media. Fact is, there are essentially two types of digital marketing; online and offline marketing. And within each of those, there are even more elements and categories to consider.
Among others, digital marketing include websites, search engine optimisation (SEO), search engine marketing (SEM), paid advertising (PPC) and social media. While it certainly is about promoting products or services through digital technologies, it also involves display advertising and other forms of media, online or offline.
Bear with us as we explain what you need to know about digital marketing. It’s such an interesting topic that we decided to do a blog series looking at the pillars of digital marketing. Continue reading