How To Maximise Lead Generation: Free eBook

lead generation

Many business owners and marketers see lead generation as an impossible task and often because so much is at stake. After all, the health of your business depends on those leads as they are the metric you rely on. More leads mean more sales.

The epitome of a successful marketing and lead generation campaign is achieving 100% conversion rate but let’s be honest, that’s more of a pipedream. On average, 75% of leads don’t convert into sales due to a poor lead nurturing process. The good news is, there are really good proven strategies that can dramatically boost your rates with minimal effort. Continue reading

5 AdaptiveSEO Best Practices For Top Google Rankings

AdaptiveSEOContent and social media are direct ranking factors on Google’s search algorithm. As a result, you cannot use SEO, content marketing, and social media on their own. With AdaptiveSEO you can combine them into one strategy that will complement your entire web presence. This also gives a clear indication of ROI on your social media and content marketing campaigns.

Due to the success of social media connecting people all over the world, it was only a matter of time before Google would integrate social signals into their search algorithm. It’s clear then, that a new approach to SEO should be taken and AdaptiveSEO is the answer.

Benefits of AdaptiveSEO

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The Importance of Integrated Marketing

integrated marketingIntegrated marketing is the holistic approach to communication in marketing. Whether you’re doing traditional or digital marketing, integration is the key and so is sticking to sound classic marketing concepts. It focuses on the importance of a consistent, seamless and multi-dimensional brand experience.

Integrated marketing essentially uses a variety of marketing channels and tactics to achieve the business’ goals. Some channels are listed below:

  • Traditional advertising – print, TV, radio, billboards
  • Social media – Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube
  • Experimental marketing – guerilla marketing tactics
  • Public relations or communications – press releases, event promotions, broadcasting
  • Digital marketing – Web, e-marketing, SEO, SEM, video marketing

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Take Charge of Your Email Marketing Campaign

email marketingEmail marketing is still one of the most effective marketing strategies but it’s not as simple as writing an email and sending it. Our inboxes are constantly bombarded with marketing-type emails so it really needs to stand out. Email campaigns need a successful content marketing plan with enticing headlines that subscribers want to open and read. You can’t just send a weekly newsletter to your entire list and expect significant results. Continue reading