Web Development and Search Engine Optimisation

web development

An engaging website is essential to your online success and provides the hub for your digital marketing campaigns. Good web development and SEO practices mean happy customers which keeps you in Google’s good books.

Too often, businesses underestimate the importance of effective search engine optimisation (SEO) in terms of web development. SEO is not a standalone feature or function and needs to be implemented during the build, not added in later. It’s integral to your web development process which essentially involves designing a website for search marketing and lead generation. Continue reading

5 Reasons Why Web Development Is Still Important

web development

Contrary to what some may believe, web development is still an extremely vital part of any marketing strategy. A common belief today is that social media platforms have replaced the need for a conventional website but that simply is not the case.

It’s true that in recent years there has been a shift toward online interactions with social media sites, mobile devices and apps topping the charts. As a result, the way people access the web to shop, chat and find information has also changed dramatically. Businesses of all shapes and sizes have had to adapt their web presence to stay in front of their consumers.

So with all the digital and social advancements, why is web development still important? Continue reading