Increase Traffic And Conversions With Quality Content Marketing

content marketing

Whichever way you look at it, content marketing is a broad subject but regardless of industry, business type or size, quality content remains essential. The way we search for information has literally paved the way for smart marketing strategies and when it comes to content marketing, it’s all about engagement and conversions.

The secret lies in creating and distributing valuable, relevant, and consistent content. Any good online marketing strategy should be designed to attract and retain loyal customers while educating them in the process. Get this process right and the results will speak for themselves with more prospects becoming customers.


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What In The World Is Social Media Optimisation?

Social media optimisation (SMO) can be an important feature in helping your business successfully reach its objectives. Social media extends well beyond the marketing mix and brands should integrate it into a number of key marketing activities. Remember, social media is an engagement channel to promote brand awareness, special offers and, of course, customer loyalty. This is where social media optimisation comes into the equation.


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Google My Business Trials And Tribulations

Google My Business

As with most types of businesses, when it comes to successful inbound marketing and SEO strategies, you need the right tools for the job. More importantly, you must fully understand how to best implement those tools in order to be successful. For local businesses, one of those all-important tools is Google My Business.

Before we go into detail about what Google My Business is, here is a light-hearted look at how pranksters have manipulated some listings to great (and funny) effect.


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How To Monitor Social Media Mentions

social media mentions

If your business has any sort of online presence, you can’t afford not knowing how to monitor social media mentions. While some customers still contact businesses directly to resolve a query or lodge a complaint, most tend to voice their opinions on social media. As a result, brands must have a social listening strategy in place to track social media mentions. It allows brands to track, analyse and respond to online conversations about your brand and industry.

Gathering data from social listening can help you manage every aspect of your business, from public relations and customer services to product development and marketing. Without a social listening strategy, your brand is missing out on valuable insights like what customers think about your brand and what they are saying about your competitors.


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