Digital marketing has evolved considerably and while there are several tactics at our disposal, few are as powerful as PPC. Regardless of the type of business or the industry you’re in, it’s always worth the effort to find new ways to market your brand. It may seem obvious but the primary goal for brands is making it easy for customers to find them. While SEO, keywords and organic traffic are great contributors, Pay Per Click (PPC) advertising plays a major role.
Search engine marketing attempts to increase visibility and relevant traffic to a brand’s website primarily through paid advertising (PPC). It goes hand-in-hand with organic SEO and can be extremely effective for increasing website traffic. With more consumers researching and shopping for products online, search engine marketing has become even more crucial.
You may recall that we looked at SEO in Part 1 and Part 2 of the blog series. Today, we hope to shed some light on search engine marketing and how to best implement these strategies. Continue reading
Most of us should know by now the importance of social media in nearly every marketing strategy. But what people don’t always highlight is the common social media mistakes you need to avoid. Although many businesses realise the value of social media marketing, not all of them use this tactic effectively.
Social media is not a shotgun approach shooting at every target hoping to hit something. The modern marketing approach should be composed, strategic and super-efficient. Mistakes are likely to happen but how you prepare for and react can be the difference between success and disaster. Continue reading
Remarketing (also known as retargeting) is an incredibly powerful tool and should be used by all marketers. It’s a tactic that yields impressive and consistent results if implemented correctly. When it comes to online advertising though, not everyone is an expert which can lead to misconceptions about advertising methods.
Remarketing uses online display advertising to retarget visitors who left your website without taking action. This includes subscribing to a service, purchasing a product or simply clicking on items you’re interested in. It essentially combines Search and Display to an extent and displays ads based on the visitor’s browsing history. The idea is to reinforce your message and hopefully drive them back to your site to re-engage with them. Continue reading