If you want to communicate with clients, generate new leads while ensuring that search engines can find you, start thinking about getting a Facebook Business page.
With such a strong foothold on the digital space, your Facebook business page can do wonders for your brand. Considering the massive number of Facebook users who have easy access to a snapshot of your company, you can even be more current than on your website.
This year hasn’t been what anyone expected but it is reality and the sooner we can all move on, the better. We are, of course, referring to the impact of Covid-19 on the global economy and how it has sped up remote working opportunities.
The global pandemic has forced many businesses to close their doors and encourage people to work remotely. For now, it seems to have helped ease the burden but there are several obstacles businesses must overcome to ensure the success of a remote working culture.
Online reputation is becoming increasingly important for businesses, so the way you handle yours is critical. Feedback can be given in many different ways, and if it’s not handled well you could be doing your organisation a big disservice. New and existing customers rely on reviews from other customers when they buy products, so it’s vital that positive reviews are maximised and negative ones are not left to languish in a way that will put others off.
Establishing and maintaining a good reputation will not only increase sales but will help turn loyal customers into online advocates, which will further bolster your brand. Following these four steps will help you improve customer sentiment when it comes to your brand, products and services. Continue reading
Marketing Automation encompasses or affects almost all areas of Digital Marketing. With such a large task set and so much required of any platform trying to live up to the name it’s not surprising that Marketing Automation for small and medium businesses hasn’t been a realistic option until recently. SMEs are often forced to make do with pay-walled and watered down versions of popular Software As A Service (SAAS) offerings. Fortunately there are no pay walls blocking SharpSpring features or lengthy contracts hurting cash flow. SharpSpring has been designed and developed specifically for SMEs and Agencies, as such it provides maximum power for realistically affordable cost. Continue reading