Improve Customer Engagement with Inbound Marketing

The market place is crowded and it’s harder than ever to stand out. This is where Inbound Marketing can help. Use it to help the customer, rather than trying to sell them a product and you can become a trusted source of information. Then, when they need help in your area they’re more likely to come to you than reach for the search engines.

Here are 5 tips to help with your inbound marketing success.

1. Create Buyer Personas
Segment your customers into personas to gain a much deeper level of understanding of your audience. Think about what makes your customers tick, what problems they face and what they search for. Use your analytics to investigate, research and collect data from your online presence. Understanding your customers’ journey and story will help you understand how best to reach them.

2. Nurture Leads Using a Sales Funnel
At every stage of the sales funnel and buyer’s journey, you should add value for the customer. Help them, inform and educate them and keep in regular, personalised contact.

3. Leverage Quality Content
Use offers like eBooks, videos or webinars to learn more about your client. By understanding what is being downloaded and when, you learn more about your customers and so can refine your buyer personas. Getting this right helps you to qualify your leads. But remember, you must strike the balance between the perceived offer value and the information you ask for in return

4. Converting Landing Pages
Ensure your landing pages follow best practice. Keep your calls to actions (CTAs) bold and inviting and your landing pages uncluttered. Make another offer or link to useful information on thank you pages – give your customers value.

5. Multiply Your Efforts Using Workflows
Automating your workflows for parts of this process is great for lead nurturing. Workflows can help to keep regular, personalised content flowing to the customer. By designing the right kind of workflow you can ensure a customer sees the right content at the right time for them.

In conclusion, implementing these 5 tips will help to build your reputation and allow you to make a start with your inbound campaigns.

If you’d like help understanding Inbound Marketing and Campaigns get in touch.

You may already be using social media and LinkedIn as part of your inbound marketing and sales efforts. If so, you may be interested in downloading our eBook 9 Steps to a Winning LinkedIn Profile