Remarketing: what is it? Well, have you ever wished you could get people to come back to your website if they’ve left without buying? That’s where remarketing comes in. It uses online display advertising to retarget people who have left your site without becoming a customer. Remarketing serves up relevant ads to your audience that reinforce your message and will hopefully bring them back to engage with your further.
Below are four reasons that you should be using remarketing in your business.
1. It keeps the conversation going
Did you know that about half of all shoppers will browse a website four times before they make a purchase? Remarketing will allow you to re-engage with those visitors as they continue their research and persuade them to come back to you for their purchase.
2. It grows your brand awareness
Using ads to retarget your website visitors means you can stay connected throughout their buying process. It will boost your brand awareness; reminding your visitors to check in.
3. It can increase your conversion rates
A relevant ad delivered to your customers at the right time can have a dramatic impact on your website conversions. Remarketing can give you an opportunity to work out the possible reason for someone not completing a sale and allow you to address their concerns. Delivering an ad to address concerns while a customer is still in their buying cycle can bring them back to you.
4. Your marketing budget will go further
Remarketing is a cost effective way of getting your sales message out there and improving brand awareness. It uses the pay-per-click or pay-per-impression model and will increase brand esposure for a far lower cost than other advertising methods.
If you would like more information about remarketing and how it can improve your advertising, get in touch.
Are you seeing an improvement in your website conversions after using remarketing? Why not share your success story?