Today’s online marketplace is extremely over-crowded and building a loyal customer base isn’t easy. The key to mastering customer acquisition online is to have an effective digital marketing strategy and plan – something many companies still don’t have.
Here are five key components for a digital marketing plan to take your customer acquisition to the next level.
1. Decide on the Right Direction
Researching your market is the starting point for any effective marketing plan. Understanding key search statistics, conducting competitor analysis and knowing where your customers are online, will help. Armed with this information you can be more sure you’re setting off in the right direction.
2. Craft, Create and Curate
When you know the search terms to target, you can start to use them to guide your content. You can create and write with confidence knowing you’re addressing the topics and content that will attract your target audience. Don’t forget, as well as creating, you can also curate – post and use other people’s articles that have relevance to your own readers. Don’t forget, if you’re going to include their copy in your own articles, always ask permission and give the appropriate credit. Having done the work from number 1 above, you’ll also know where to post your content to get maximum engagement.
3. Analyse your Activity Regularly
This is where you remove the need for guess work. Setting up your calls to action and goal conversion tracking properly in your analytics or marketing automation tools, will allow you to track in real time how well (or poorly) your campaigns are performing.
4. Use the Data to Drive Marketing Decisions
If you are measuring and analysing your campaigns, use that data help you make more informed marketing decisions. The insights you gain from tracking online customer behaviour are essential. They will help you launch more effective campaigns, and lead to a greater return on investment.
5. Be Mobile Friendly
The latest Google Algorithm changes have significantly impacted mobile search. A responsive site design and elements like page speed, and local search optimization are more important than ever. If your campaigns are not mobile friendly, you will miss out on the rapidly growing mobile audience.
Following these five key digital marketing steps will help you to grow and maintain an actively engaged customer base.
If you would like help to improve your customer acquisition, get in touch.