One of the biggest challenges businesses face is creating social media content that consistently keeps the audience interested. You need to find the right balance and the point is not to sound like a sales pitch but more like a conversation. How does the audience benefit from reading your content? What value or benefit does it offer?
Lackluster research and poor writing is a sure way of putting off your audience. Content creation should be taken seriously and if not, you are better off without it. Never post just for the sake of posting something; make an effort and the leads will follow.
Getting it right can turn your social media content into a very effective lead generation platform. It can help you build brand awareness, create customer loyalty and as a result increase conversions. Take a look at our 5 social media content tips to increase your audience engagement.
5 Social Media Content Ideas To Increase Audience Engagement
Educate your audience
Demonstrate your expertise by providing the audience with insights into your industry which will build trust and brand loyalty. People love learning new things especially if it benefits them and helps them make better buying decisions.
A few examples of how this is achieved include:
- How to Guide/eBooks
- Webinar training
- Articles with Hints & Tips
Pose engaging questions
Most people love to give their opinions and share experiences on social media. One way to prompt audience engagement is to ask thought provoking questions. This approach will differ based on your business type but here are a few examples:
- Where would you like to go on holiday this summer?
- What is your ultimate dream destination?
- How would you caption this photo?
- We’re going skiing in December. What are your plans for the holidays?
Show your readers you value their thoughts and opinions by involving them in your content. You can also use the information they provide to determine your future social media content. Be smart and plan ahead. Oh, and don’t forget to use images; engagement is always higher than text-only posts.
Make the most of your marketing by repurposing content such as photographs, videos and blogs. Nowadays just publishing your own content is not enough. Make a few tweaks to tailor your evergreen content and get it out onto multiple platforms and in front of your target audience.
Keep in mind that not all content is appropriate for the type of medium like a blog post. It’s important to experiment with repurposing content into infographics, eBooks or videos to maximise reach and efficiency. Remember to obtain permission when using other people’s content and credit them accordingly. Adding your own comment or question shows that you are up to date and lead to further engagement.
Make content visual
Social media platforms and the web in general, are visual heavy mediums. Creating attractive visual content for your audience will greatly increase engagement and possibly conversion. Don’t just post anything though; use pictures, photographs and videos of your staff, products, services and events.
Contrary to popular belief, you don’t always need a professional photographer either. You could do it yourself but make sure it’s still appropriate and captivating for your audience.
Content must be shareable and contagious
Every marketer should have a social media content marketing strategy and understand the importance of it. Content sharing is not a buzz word; it’s a necessity and probably one of the best ways to increase coverage. Sharing online is free so don’t be shy and include all the relevant share buttons. Offer something valuable and get the audience to engage. Make it as easy as possible for them to share your content far and wide without costing you a penny.
A social media content calendar is by far the best way to keep sane in the content crazy world is. It’s a way to plan and organise your upcoming content, schedule posts with a publish date along with the preferred channel. If you have multiple content writers, it’s essential that you include the person responsible for each post as well.
If you would like help with your social media content marketing, please get in touch. We’d be happy to discuss your strategy.