Digital Marketing Strategy: Five Reasons Why You Need One

digital marketing strategy

Many businesses ask the same question as to where they should start when developing a digital marketing strategy. The ever-growing competition, globalisation and the internet provide customers with more products, easier and faster than ever. There are so many great digital marketing techniques such as search, social, email marketing and marketing automation. How do some companies still not have an integrated plan to acquire and retain customers?

Getting your digital marketing strategy just right can be challenging but it’s worth the effort. Don’t lose out to the competition by thinking your business doesn’t need a sound digital marketing strategy. You’ll see that a little bit of effort is well worth it in the end! Continue reading

Web Development and Search Engine Optimisation

web development

An engaging website is essential to your online success and provides the hub for your digital marketing campaigns. Good web development and SEO practices mean happy customers which keeps you in Google’s good books.

Too often, businesses underestimate the importance of effective search engine optimisation (SEO) in terms of web development. SEO is not a standalone feature or function and needs to be implemented during the build, not added in later. It’s integral to your web development process which essentially involves designing a website for search marketing and lead generation. Continue reading

Blogging Best Practices: An Essential Guide

blogging

It’s 2018 and everyone should know by now that the greatest driving force behind digital marketing is quality content. Branded blogging certainly plays a major role, coupled with a loyal online community. To grow a community around your content, your marketing plan should encourage customer interaction via social media and your blog.

Billions of people across the globe access the internet every day whether for online shopping, staying updated or just to be entertained. Good quality content means people want to engage with their favourite brands and blogging is of the utmost importance. A well-written blog can bring a host of advantages to your business. Continue reading

Basic Guide: 5 Essential SEO Tips To Boost Your Rankings

SEO Tips

SEO or Search Engine Optimisation has been a vital cog in the digital world for some time. Although we’ve all probably heard so-called experts claim that SEO is unnecessary, it couldn’t be further from the truth. SEO is possibly one of the greatest marketing tools available, at least in terms of ROI.

Good on-site SEO combined with quality and relevant content distributed across your online channels will generate organic search results. Continue reading