For some time now people have increasingly turned to the internet as their primary source of information. And why not, as modern day content marketing means there is always information available in some shape or form. Whether you’re looking for company or product reviews or want to learn something new.
The way we search for information has quite literally paved the way for smart content marketing strategies. Creating the right type of content gives small businesses an ideal opportunity to become their own publishers. It also allows them to compete with much larger organisations online. The secret lies in creating and distributing valuable, relevant, and consistent content. Any good online marketing strategy should be designed to attract and retain loyal customers while educating them in the process. Continue reading →
Digital marketing in itself is a broad term and consists of several elements. The world of Paid Ads (Google Ads) plays a significant role and if your business hasn’t yet tapped into its potential, 2019 is the year to start.
As many of you might know, one ‘human year’ is a lifetime in the digital world. Advances in technology, more upgrades and new algorithms occur regularly which means we need to learn fast and adapt accordingly. There’s no more hiding from technology and the sooner companies realise the importance of Google Ads, the sooner they will find success. Provided, of course, they know what they’re doing or partner with a digital marketing agency with PPC expertise.
In 2018 we saw many changes in the digital world including the rebrand from Google AdWords to Google Ads. That was only the beginning as there were many changes and innovations that followed. In this article we’ll briefly touch on a few but first, a quick recap on what Google Ads really is. Continue reading →
Year-end is in sight and businesses around the world are starting to shift their focus more toward 2019. With the correct data, companies can use this time to reflect on last year and finalise next year’s marketing strategies. From social media and email marketing to PPC and SEO trends, it’s all about refining targets and setting goals.
The aim of any business should be to increase conversions and profit margins through an improved lead generation strategy. While that sounds pretty straightforward, it does involve some hard work and tough decisions for the New Year. The world is expanding at a rapid pace and people are becoming more tech-savvy. Customers are better informed in terms of digital marketing which means a winning SEO strategy for 2019 is essential. Continue reading →
Lead generation can be described as the process of attracting strangers or prospects and converting them into leads. These are people who have shown interest in your company’s products or services and are likely to make a purchase. A few examples of good lead generation tactics are job applications, blog posts, coupons, live events, webinars and other online content.
Many business owners and marketers consider lead generation a very difficult task, often because so much is at stake. After all, your business success depends largely on lead generation as more leads equal more sales.
While achieving 100% conversion rate may be the epitome of a successful marketing and lead generation campaign, it is almost impossible. Did you know that, on average, 75% of leads don’t convert into sales due to a poor lead nurturing process? The good news is, there are several proven strategies that can drastically improve your conversion rates with minimal effort (or budget). Continue reading →