Some misconceptions about marketing automation couldn’t be further from the truth. Although it’s understandable why people could get the wrong impression, it definitely is not Spam nor is it ‘just email marketing’. Marketing automation is so much more than meets the eye. The concept in itself is sometimes difficult to explain even if you work with it all day, every day. At first glance it may seem simple enough but once you dig a little deeper, it can prove challenging.
Before we get started, let’s just make one thing clear – the word ‘automation’ doesn’t mean you can simply set and forget your digital marketing campaigns. In fact, it is the very collaboration Continue reading →
Most digital marketers know by now that General Data Protection Regulations (GDPR) will take effect in May 2018. It will directly impact and disrupt email marketing while email 3rd party data is likely to fall away completely. As this new European regulation impacts data profiling, you need to comply with the new requirements before you’re allowed to send personalised and targeted emails.
In addition, changes in email filtering at ISP levels are set to rewrite deliverability rules as we know it. Continue reading →
We can all agree that eCommerce has gone beyond an online purchase into more interactions relying on technology to move goods. There might be the odd exception but generally speaking, stores can no longer survive without an online presence. Companies need to be on their customers’ preferred channels and retailers must integrate eCommerce to truly succeed.
Last year already showed signs of eCommerce dominance with Amazon buying Whole Foods for $13.7 billion; Google Home and Walmart’s collaboration to Continue reading →
Too often marketers share how challenging it is to accurately measure their customer’s journey whether online or offline. For this very reason, the strategic partnership between Google and Salesforce has many marketers licking their lips. The tech giants will combine features from Google Analytics 360 Suite with Salesforce uniting the popular marketing solutions used by many businesses. This will enable Continue reading →