Video Marketing: An Essential Guide

video marketing
Video marketing is not a new concept but many don’t fully comprehend just how powerful it is. Videos appeal to all the major senses of sight and sound and require little effort to ‘consume’. In addition, modern technology has also made it incredibly easy to share. That’s why many videos go viral and those that don’t, still get viewed and shared.

The ever increasing popularity of online video proves that many people prefer to watch a video that shows them how to do something rather than reading about it.  As a result, video delivers a much higher response rate and creates better informed customers.

Whichever way we look at it, video marketing as a strategy is the future, more than most other types of content. In this guide we reveal some of our top tips to help you create inspiring and actionable online videos. Continue reading

Email Marketing: Blog Series Part 8

email marketing

Email marketing is a highly effective digital marketing strategy that involves sending marketing emails to prospects and customers. An effective email marketing campaign can turn prospects into customers, and convert one-time buyers into loyal followers.

There’s no denying that email marketing still plays a pivotal role in business but it’s more than just random emails. Our inboxes are constantly bombarded with marketing-type emails so it really needs to stand out. In many instances, people simply ignore emails, mark all as read, delete them without reading or unsubscribe altogether.

Marketers believe email subject lines are among the top three most important elements after cross-device rendering, deliverability and creativity. Not only that, successful email marketing campaigns require good quality lists and effective market segmentation. Continue reading

Content Marketing: Blog Series Part 4

content marketing

When you think of content marketing, what comes to mind first? Content marketing is not just about writing blogs, social media posts or creating viral video content, it’ about storytelling. In fact, the concept of content marketing has been around longer than the internet. Particularly good examples include comic books such as Marvel and the effective storytelling in movies, especially the Star Wars saga.

In modern day content marketing, the internet has created a plethora of opportunities. Social media and websites are top of mind but it can also include ebooks, infographics and whitepapers, jokes or motivational quotes. Whatever form of content marketing you implement, you need a content marketing strategy. Continue reading