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About Rob Thomas

Rob lives and breathes Social Technology, Social Media & Mobile Marketing. He will show you how to use them to improve many areas of your bottom line, not just Marketing! He’ll show you how to enhance and protect your reputation, whilst generating increased sales, reduced costs and improved customer acquisition and retention. Recognised as an expert in reputation management, digital and mobile marketing, Rob is a professional speaker both in the U.S. and across Europe. In addition to consultation services, including the “12 step process to achieve Social Proficiency” programme, Rob also coaches, trains and provides implementation services to help business owners, organisational leaders and their teams. If you want/need Rob to speak at one of your events please email him rob.thomas@wsi-emarketing.com You can follow me on Google+

Blogging Mistakes You Didn’t Know You Were Making

blogging mistakes

Writing a consistently high-quality blog isn’t as easy as you may think. It involves so much more than simply putting it online and waiting for customers to magically appear. This is essentially one of the many blogging mistakes people make all too often. Truth is, blogging is one of the best ways to drive inbound traffic and convert visitors into potential customers. It really should be a top priority in your marketing strategy.

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Creating Your Customer Success Journey

customer success journey

As a business owner, it’s important to understand your customer success journey as it will have a profound and direct impact on your brand. While there are several overly complicated definitions of a customer success journey, it all comes down to ‘delivering exceptional outcomes and experiences while being able to accurately measure results.’

Customers are often anxious when making an online purchasing decision but it involves more than saving a few quid. There is intent behind every purchase and customers need help making the right choice. Getting your message across to the right people and encouraging them to take action is all part of creating a customer success journey.

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How To Create Better Social Media Profiles

social media profiles

Do you want your brand to have a good online presence? Besides a good product or service, you need to have quality social media profiles and actively engage with your audience.

Brands use social media profiles for various reasons from getting more online exposure, connecting with fans or customers to improving their online reputation. Whichever way you look at it, social networking is key to success in today’s online driven world. Without social media, some may say you don’t exist!

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