Looking back at 2017, we experienced a number of digital marketing and technology firsts which could very well shape future innovations. These digital marketing and technology trends, so to speak, could have great implications for many years to come. We’ve identified a few that are most likely going to impact the market in the next 5 to 10 years. Continue reading
Last year was big for anyone interested in technology with UX, big data and smart machines taking centre stage. 2018 promises to be even more exciting taking transformative tech trends to a whole new level. AI, Intelligent apps and Analytics will play an even bigger part in our lives. Not to mention advancements in VR/AR, Marketing Automation, e-commerce applications, blockchain architecture and quantum computing.
Bill Gates once said that “most people overestimate the amount of change that will occur in two years and underestimate the change that will occur over ten years.”
With that in mind, let’s take a look at 7 transformative technology trends for 2018! Continue reading
Too often marketers share how challenging it is to accurately measure their customer’s journey whether online or offline. For this very reason, the strategic partnership between Google and Salesforce has many marketers licking their lips. The tech giants will combine features from Google Analytics 360 Suite with Salesforce uniting the popular marketing solutions used by many businesses. This will enable Continue reading
In today’s evolving digital world, it’s important that customers who visit your website or blog convert into paying customers. It’s no easy feat to increase conversions while maximising the ROI of your marketing efforts but applying simple psychology can help a great deal.
Conversion rate optimization (CRO) is not lead generation per se but more about increasing the rate of existing customers visiting your site and taking an action. It’s the process of increasing and optimising the number of customers that convert after landing on your website. The question is, how do you get a customer to convert? Continue reading