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About Rob Thomas

Rob lives and breathes Social Technology, Social Media & Mobile Marketing. He will show you how to use them to improve many areas of your bottom line, not just Marketing! He’ll show you how to enhance and protect your reputation, whilst generating increased sales, reduced costs and improved customer acquisition and retention. Recognised as an expert in reputation management, digital and mobile marketing, Rob is a professional speaker both in the U.S. and across Europe. In addition to consultation services, including the “12 step process to achieve Social Proficiency” programme, Rob also coaches, trains and provides implementation services to help business owners, organisational leaders and their teams. If you want/need Rob to speak at one of your events please email him rob.thomas@wsi-emarketing.com You can follow me on Google+

Branding Guide For Small Business Owners

branding

Do you own a small business and are you struggling to get your brand out there? Looking to increase sales or build a larger loyal customer base? To be successful, you have to know how branding works and why it’s especially important for small businesses.

Truth is, the struggles of a small business are real and you are not alone. Heck, even your competitors have challenges they need to overcome just as you do. Good news is that you can fix (or avoid) most of these issues through branding which has several benefits which we will explore in this article.

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Steps To Create Pillar Content In 2020

pillar content

Consistently creating high-quality content is not easy but it is necessary if you want to be successful. To that end, pillar content is not something you can ignore and must be part of your business strategy. Not only will publishing quality blog posts or articles result in improving your SEO but it will also help you connect with your audience on a more personal level.

According to the Content Marketing Institute, 73% of B2B marketers think that blog posts and articles are the most effective content types. This refers to demand generation within the awareness stage of the customer’s journey (top of the sales funnel). In this article, we take a look at some easy-to-follow tips to generate quality pillar content.

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On-Page SEO: 12 Tips For Higher Ranking Content

Over the years we have seen an increased focus on off-page SEO techniques. However, it won’t help much without paying attention to on-page SEO. The way you optimise your web page can have a massive impact on its ability to rank well.

Being successful in organic search requires you to optimise a combination of factors that search engines consider important. This refers to technical, on-page and off-page SEO. Truth is, on-page SEO optimisation requires careful attention and it should be constantly prioritised.

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Google Origins: Where Did It All Begin?

Google

Google has become more than a household name as the search engine handles approximately 70% of all online requests. Of course, that’s not all Google is responsible for as they are also involved in cloud services, hardware, software and online payment solutions. While there probably aren’t too many people unfamiliar with Google, how did the company start? Who was responsible for creating this immensely powerful search engine?

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