Building a memorable brand is all about consistency using a brand style guide for maximum impact. The best brands stay on top because their presence is defined by the repetition of the same logo, design, typography and colours. If potential customers see these elements enough, they become instantly recognisable. This generally provides a clear sense of trust, reliability and security, encouraging engagement which leads to conversion. Continue reading
An engaging website is essential to your online success and provides the hub for your digital marketing campaigns. Good web development and SEO practices mean happy customers which keeps you in Google’s good books.
Too often, businesses underestimate the importance of effective search engine optimisation (SEO) in terms of web development. SEO is not a standalone feature or function and needs to be implemented during the build, not added in later. It’s integral to your web development process which essentially involves designing a website for search marketing and lead generation. Continue reading
A successful social media strategy is at the heart of digital marketing. It’s no surprise then that social media is one of the most powerful marketing tools to date. With so many customers and prospects on social media, it’s time to start engaging with them where they are. It’s no longer a part-time task and should be considered a vital business function for lead generation, nurturing and networking. Here are some important tips on developing a social media strategy suitable for you and your customers. Continue reading
Customer success marketing is often referred to as customer marketing, retention marketing or advocate marketing. It’s ultimately the combination of several departments within the business working together to achieve a common goal. The teams involved in this strategy include the product, marketing and customer success teams.
Marketers are encouraged to use technology and marketing budgets to deliver a pleasant, memorable customer experience from the first interaction and beyond. It’s essential that marketing and customer success teams work in harmony to increase brand awareness and build brand advocates.
Many marketers believe they will be responsible for the entire customer journey by 2020. The question one should ask then, is how do businesses align customer success and marketing for optimal results? Continue reading