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About Rob Thomas

Rob lives and breathes Social Technology, Social Media & Mobile Marketing. He will show you how to use them to improve many areas of your bottom line, not just Marketing! He’ll show you how to enhance and protect your reputation, whilst generating increased sales, reduced costs and improved customer acquisition and retention. Recognised as an expert in reputation management, digital and mobile marketing, Rob is a professional speaker both in the U.S. and across Europe. In addition to consultation services, including the “12 step process to achieve Social Proficiency” programme, Rob also coaches, trains and provides implementation services to help business owners, organisational leaders and their teams. If you want/need Rob to speak at one of your events please email him rob.thomas@wsi-emarketing.com You can follow me on Google+

LinkedIn Live: A New Video Broadcast Service

LinkedIn needs no introduction as it’s one of the largest social networks for the business world. It has nearly 600 million users globally and that number is only going to grow. Video is the fastest-growing format on LinkedIn along with original written work, shared news and other content.

Considering that fact, LinkedIn has taken a serious step forward in video. They have launched LinkedIn Live video which gives people and organisations the ability to broadcast videos in real-time to select groups or to the entire LinkedIn world.

Initially, LinkedIn Live will be on an invite-only basis where they will first launch a beta version in America. In the next couple of weeks, LinkedIn will post a contact form for anyone who would like to gain access to this feature. At the moment, though it is not clear whether LinkedIn Live will be made available to everyone but it might be a possibility.


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Google My Business Trials And Tribulations

Google My Business

As with most types of businesses, when it comes to successful inbound marketing and SEO strategies, you need the right tools for the job. More importantly, you must fully understand how to best implement those tools in order to be successful. For local businesses, one of those all-important tools is Google My Business.

Before we go into detail about what Google My Business is, here is a light-hearted look at how pranksters have manipulated some listings to great (and funny) effect.


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What Exactly Is Search Engine Marketing?

Search engine marketing, also known as SEM, remains an incredibly powerful way to grow your business in a competitive environment. There is no denying that, in today’s digitally savvy world, there are millions of businesses vying for the same attention. This means that online advertising has never been more important to nearly any type of organisation. Put simply, search engine marketing is ideal to better promote your products or services while growing your business.

For many, SEM ranks above SEO but they are both essential components to your overall online marketing strategy. There is no magic formula to continuously achieve top spot in search rankings and if you think you can artificially boost rankings, think again. Google, Bing and other search engines constantly combat old methods to ensure search results are relevant and fair.


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How To Monitor Social Media Mentions

social media mentions

If your business has any sort of online presence, you can’t afford not knowing how to monitor social media mentions. While some customers still contact businesses directly to resolve a query or lodge a complaint, most tend to voice their opinions on social media. As a result, brands must have a social listening strategy in place to track social media mentions. It allows brands to track, analyse and respond to online conversations about your brand and industry.

Gathering data from social listening can help you manage every aspect of your business, from public relations and customer services to product development and marketing. Without a social listening strategy, your brand is missing out on valuable insights like what customers think about your brand and what they are saying about your competitors.


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