WSI has created a webinar series that will run over the next few months. The most recent was a webinar hosted by Conversion Rate Optimisation expert, Marty Greif. He explained in detail the importance of good quality landing pages and the impact it has on lead generation.
As well as tips on how to create high-converting landing pages, he covered several other important insights. This includes what landing pages are, understanding their value and what many brands do wrong.
SEO requirements change frequently and that means finding ways to keep your search rankings up there. You need to know what to focus on and how to fix something that could be impacting your brand’s visibility. With more than 200 SEO ranking factors, which ones are more important?
As a content marketer, you should know the importance of developing a quality content strategy to ensure that you reach your target audience with the right message. Recently, there has been some chatter around short-form or long-form content and whether one is better than the other.
Well, the content marketing world is forever changing and whilst short-form and long-form content has its place, there isn’t a right or wrong answer. A popular Google Search has been the question: “how long should a blog post be?” As you’ll discover later in the article, the answer may surprise you.
There’s no doubt that Google is the most powerful search engine in the world but it offers so much more. Among the plethora of tools is one true gem that many people underestimate and that is Google My Business.
In this two-part blog series, you will learn how Google My Business has helped a Garage and Tyre Depot take their marketing to the next level. We will share some expert knowledge, real-life examples and real data with astonishing results.