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About Rob Thomas

Rob lives and breathes Social Technology, Social Media & Mobile Marketing. He will show you how to use them to improve many areas of your bottom line, not just Marketing! He’ll show you how to enhance and protect your reputation, whilst generating increased sales, reduced costs and improved customer acquisition and retention. Recognised as an expert in reputation management, digital and mobile marketing, Rob is a professional speaker both in the U.S. and across Europe. In addition to consultation services, including the “12 step process to achieve Social Proficiency” programme, Rob also coaches, trains and provides implementation services to help business owners, organisational leaders and their teams. If you want/need Rob to speak at one of your events please email him rob.thomas@wsi-emarketing.com You can follow me on Google+

Marketing Tactics For 2020 Part One: Are You Ready For The New Year?

marketing tactics

Marketing tactics are constantly on the minds of digital marketers across the globe, especially considering how often things change. New marketing trends seem to appear out of nowhere and can happen yearly, quarterly and sometimes even monthly. These trends affect a brand’s marketing tactics or techniques in terms of how to attract, connect and market to a target audience.

There’s no denying that we are moving toward a world where technology will form an integral part in every aspect of our daily lives. It’s not enough to only keep updated as real success comes from staying ahead of the changing marketing trends. With the New Year just around the corner, what are the best marketing tactics for 2020?

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Content Creation: How To Do It Right

content creation

Content creation can be challenging depending on what you write, where you post it and who you are targeting. It can even get a little trickier when you want to use it with social media but whatever you decide to create, always make sure it’s worth reading. Don’t simply write a blog for the sake of writing a blog, make it count for something and the same applies to social media.

In today’s digital world, content creation comes with many distractions and ideals in terms of showing up on popular lists and sites. That’s without even mentioning backlinks, SEO strategy and influencers which can all be rather overwhelming. What can you do to avoid being distracted and make your content creation strategy work for you?

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SEO Tips: Factors That Affect Your Ranking

SEO tips

The primary goal for a business is to make it easy for online visitors to find their content. There are several SEO tips that can help from keyword research and image optimisation to SSL certificates and site loading speed. People use search engines to find what they are looking for which means your brand needs to stand out.

A fully optimised website with the right keywords placed strategically throughout your content is vital to the success of your SEO strategy. However, there are a few other things you can do to improve your search engine rankings. Whether you’re a B2B or B2C brand, your ultimate goal should be to generate more website traffic. After all, more traffic means more potential customers.

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Adding Live Chat To Your Website

live chat

Customer service forms the backbone of any business and plays a vital role in brand awareness as well as brand loyalty. A live chat feature on a website can help improve how customers experience a brand online. As it stands, customer experience can ultimately dictate the direction of brand image whether it’s positive or negative.

Today, live chat is one of the most important communication tools between brands and their customers. It offers real-time, prompt customer response while having the highest satisfaction level compared to email and phone. Let’s take a look at why it has become a necessity and how you can add it to your website.

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