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About Rob Thomas

Rob lives and breathes Social Technology, Social Media & Mobile Marketing. He will show you how to use them to improve many areas of your bottom line, not just Marketing! He’ll show you how to enhance and protect your reputation, whilst generating increased sales, reduced costs and improved customer acquisition and retention. Recognised as an expert in reputation management, digital and mobile marketing, Rob is a professional speaker both in the U.S. and across Europe. In addition to consultation services, including the “12 step process to achieve Social Proficiency” programme, Rob also coaches, trains and provides implementation services to help business owners, organisational leaders and their teams. If you want/need Rob to speak at one of your events please email him rob.thomas@wsi-emarketing.com You can follow me on Google+

Why WordPress Is Considered A Top CMS

WordPress Content Management System

Looking for a top-quality Content Management System? Have you considered WordPress?

For some time now, WordPress has been the front-runner as far as CMS goes. In fact, they haven’t slowed down since their initial launch back in 2003 and continue to grow as it now powers 35% of all websites (Kinsta). WordPress version 5.3, which was released in November 2019, has already seen more than 8 million downloads.

So what makes WordPress such an impressive Content Management System? Why is it so popular among small, medium and large enterprises? While there are countless benefits of using this powerful CMS, we take a look at our top 12.

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Branding Guide For Small Business Owners

branding

Do you own a small business and are you struggling to get your brand out there? Looking to increase sales or build a larger loyal customer base? To be successful, you have to know how branding works and why it’s especially important for small businesses.

Truth is, the struggles of a small business are real and you are not alone. Heck, even your competitors have challenges they need to overcome just as you do. Good news is that you can fix (or avoid) most of these issues through branding which has several benefits which we will explore in this article.

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Steps To Create Pillar Content In 2020

pillar content

Consistently creating high-quality content is not easy but it is necessary if you want to be successful. To that end, pillar content is not something you can ignore and must be part of your business strategy. Not only will publishing quality blog posts or articles result in improving your SEO but it will also help you connect with your audience on a more personal level.

According to the Content Marketing Institute, 73% of B2B marketers think that blog posts and articles are the most effective content types. This refers to demand generation within the awareness stage of the customer’s journey (top of the sales funnel). In this article, we take a look at some easy-to-follow tips to generate quality pillar content.

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