Email marketing is incredibly powerful offering exceptional flexibility but there are several legal guidelines you should know about. That’s right, we are referring to GDPR and the CAN-SPAM Act. While the focus may be on all the rules, they can actually help you manage your mailing list more effectively.
There is so much you can do to tailor your email marketing strategy but before we get to that, it’s important to learn the relevant laws to make sure you comply. Getting subscribers to explicitly opt-in (give permission) to send emails is only the tip of the iceberg. From a business’ perspective and that of your customers, it’s the right thing to do.
The world of mobile continues to grow as Internet connectivity is improving while smartphones are getting smarter. Does your brand have a truly mobile-friendly website?
In today’s fast-paced digital world, technology is continuously advancing which creates opportunities for instantly accessible information. This leaves consumers eager to find more and more information about products, services and brands in general. With all the available mobile technologies, everyone wants instant access to information regardless of where they are located or the type of device they have.
SEO or Search Engine Optimisation is a vital cog in the digital marketing world and it’s not going anywhere. In terms of determining ROI, SEO is possibly one of the most powerful marketing tools available. While PPC advertising puts you in front of your customers much faster, it can be an expensive process and doesn’t always yield the desired results.
It’s no secret that the digital marketing industry is growing even more rapidly and that means staying in touch with all the latest developments is crucial. With all the new digital data, apps and industry updates, it is easy to get left behind.
Considering the supersonic growth of digital marketing, we’ve compiled a list of 13 essential sources of the latest marketing news. This includes breaking stories, detailed analysis of marketing trends, various articles, publications and helpful tips.